Select an organization and
1.
Critically analyses the Issues, Challenges, and Ethical Considerations in Social Media usage for business. (20 marks)
2.
Critically analyses how to implement a solid social media risk management plan as a part of the organization’s digital marketing strategy. (20 marks)
3.
Create a sustainable social media strategy to boost the brand and sales. In each step, you have to consider the social media matrices with suitable analytical tools and SMART goals. The answer should include the following
a)
Identify your goals for social media strategy (20 Marks).
i.
Think about the SMART goals. Is there a definable, measurable goal that your social media strategy is going to try to help your company/brand with?
i.
Make sure to say why social media is a worthy investment for your company
ii.
Identify more specific goals
iii.
Describe content that is ideal for each platform and your plans to generate it (where will inspiration come from, what will be reliable sources for you to draw on for this content, etc.)
iv.
Who is the target audience for each platform (audience & influencers)? What type of content will you post? Who is going to respond?
b)
Select one platform of your selection and apply a social media data analysis tool to analyze the network effects and represent the visualization. (Using keyword analysis) (15 Marks).
c)
How are you going to prove ROI (Return on Investment)? (20 Marks)
i.
What analytics software will you use? (If paid, explain cost rationale)
ii.
What metrics are you going to most closely track?
iii.
How are you going to know if you met your SMART goal – what is the ROI?
d)
Correct format and the presentation of the report (5 Marks)