Select a digital content delivery platform or trend, and investigate the history, theory and relevance of this technology (‘how’) in relationship with the content strategy purpose (‘why’) and audience...

DIGITAL CONTENT DELIVERY PLATFORM
Introduction
Digital content delivery platform enables the online delivery of the content including video, audio and text. As it is known prior that the content is the base of the digital platform. With the evolution of the digital world, there are certain changes that are prevailing within the environment. There are certain digital content delivery platform that helps to pull the people, technology and the processes together into an efficient and effective digital delivery pipeline. YouTube is among one of the finest example of the digital content delivery platform, which is used by the people and the organizations all over the world to share their content to the audience.
YouTube
YouTube is one of the most popular American online video streaming platforms. YouTube is headquartered in San Bruno, California. It is considered as one of the most effective and efficient platform used by the people for the content creation and content delivery. The people or the organization create the content in the form of the video and then share it through the YouTube to make the reach of the content possible to the desired audience they want to. The most relevant content is shown as trending on the YouTube platform (Robert & Brandeau, Disney Enterprises Inc, 2016).
History of YouTube
The YouTube was created by the three PayPal employees they collaborated to create a video sharing website where the user could be able to share, upload and view the content. The domain name for the channel as activated on February 14, 2005. Later on, Google purchased the YouTube in November 2006. Now YouTube operates as the subsidiary of Google. The main feature of the YouTube includes the area served by it as the YouTube serves in worldwide. It was created to offer a wide range of content availability for the users (Gideon & Jannone, ATLAS ADVISORY PARTNERS LLC, 2016).
Theory of YouTube
YouTube emerged as a revolution in the digital content delivery platforms. The unique feature of the YouTube represents it as a hybrid media space where the nonprofit, commercial, amateur, educational, governmental, entertainment as well as the activist content coexists and interacts. It was introduced as a meeting point between the range of communities with each other as well as with their desired set of audience. YouTube emerges as organized platforms where the several fan community as well as the brand community shares and view each other content as well as make their content visible for their audience (Arthurs, Drakopoulou & Gandini, 2018).
Relevance of the Technology with Content Strategy Purpose and Audience
YouTube is considered as one of the most important platform for companies and brands. It has a statistics of about 1 billion hours of YouTube videos watched every day and a vast consumer audience waits. If the video content strategy is placed correct, the customer engagement is limitless on the platform. Companies produce different types of video formats regarding their brand though not all types of video formats are featured on the YouTube. For posting content on the YouTube, the proper video content is necessary which includes research, development, planning, creation, delivery and the management of the video content being created. Though the process is considered tough for some but the guiding strategic model of the Google and the YouTube own content experts makes the process effective and simple for the users (Tufekci, 2018).
The expert eventually recommends the Hub, Hero, Help framework that aims on segmenting the content into three categories. The strategy aims at creating a strong foundation for enhancing and building successful and long-term publishing schedules. The content strategy purpose of the YouTube channelizes the features to create the most relevant content that would be reaching up to the customers.
Help Content
The help content strategy is considered as the foundation of the content strategy. The main feature of the help content is to present the content to be helpful and clear. It aims at pointing out the content in a way through which it...