Select a digital content delivery platform or trend, and investigate the history, theory and relevance of this technology (‘how’) in relationship with the content strategy purpose (‘why’) and audience...

Select a digital content delivery platform or trend, and investigate the history, theory and relevance of this technology (‘how’) in relationship with the content strategy purpose (‘why’) and audience or a particular product, brand, service or organisation. Discuss the strengths and relevance of this technology to the message, story and journey into the marketplace. Reflect on the future development and relevance of this technology and make recommendations for use of an alternative and/or emerging technology such as: AI, AR, VR, Animation, Games. Include a description of ethical considerations. The written report may include a visual map or diagrams, photos and illustrations. Present a visual summary of the report to class for peer discussion. Workload: Written report – 2000 words / Visual summary – ca: 20-30 slides