see the fileMGS695 – Assignment #3 – A/B testing...

Question

see the fileMGS695 – Assignment #3 – A/B testing https://www.infolio.co/templates/product-discovery/how-to-use-the-lift-model (for reference) Select a website of your choice, and write up: · Value proposition – What is the site’s value proposition? · Analysis and a suggested A/B test for: · Relevance – how relevant is the message and content to the user, does it meet their expectations and how does it relate to the source of traffic or their buyer persona? · Clarity – how clear is the value proposition, messaging, and design? · Eliminate Anxiety – Are there any anxiety-causing pain points?  · Eliminate Distraction – Are their opportunities to reduce distractions, avoid complex backgrounds and have a single compelling call-to-action? · Urgency – What could be added to the site to create a sense of urgency for the user to generate a conversion? (see examples in the Powerpoint deck as well) Your name: Screenshot of site: Site URL:  Fill in the value proposition and examples of conversion drivers according to the LIFT model 	Question 	Answer (include screenshots if necessary) 	Value proposition 	 	Relevance 	 	Clarity 	 	Urgency 	 	Eliminating Distraction 	 	Eliminating Anxiety

Parul · Accepted Answer

The site I would like to review is Amazon.com
Value Proposition of Amazon website is providing customers with huge range of products at lowest prices. Essentially, the entire selection of various products available as well as offering all the information at once place can drive customer experience. If one visits the website Amazon.in they are able to find plethora of item with wide range of products along with details such customers can make an informed choice. When the site was first launched, the organisation had clarity on what is the value they want to offer to the customers. Mission of Amazon.in to provide - Biggest selection to the customers and most customer-centric company. 
In the present market dynamics in addition to presence of raging pandemic in the external environment we see that customers of this website have increased manifolds. There are millions of different customers present all across the world along with sellers, re-sellers, content creators, influencer, developer and enterprises. Each of these stakeholders add value to the website, fulfil a different need and play a critical role in driving seamless customer integration. Therefore, provision of offering innovative new solutions in the website enhances the customer experience, makes things much easier, better, faster and perhaps much more cost-effective.
Analysis 
Relevance - Well, in this COVID pandemic, Amazon website is one of most clicked as well as visited websites. It has seen the traction of users all across the world. This global footfall and traction of the website is because of its content seamlessly integrated with the offerings. Essentially, content of the website is based on SEO specifically made for content optimization. The details of the products as well as offering reviews of each product from the customers who have used those products along with their ratings makes the website completely relevant to a shopper in 2020. There are both positive as well as negative feedback provided to the customers so that customers are able to take informed decisions in order to buy the product or not.

MGS695 – Assignment #3 – A/B testing https://www.infolio.co/templates/product-discovery/how-to-use-the-lift-model (for reference) Select a website of your choice, and write up: · Value proposition –...

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