See-Better Opticians is planning to license a set of franchises in your city. Describe in detail how you would help “frame” the franchise location problem for the firm’s “sight” planners. This is...

See-Better Opticians is planning to license a set of franchises in your city. Describe in detail how you would help “frame” the franchise location problem for the firm’s “sight” planners. This is critical since the planners did not provide much “insight” into the problem when the firm last entered a new market. This time around the director of “sight” planning does not want to be embarrassed and does not want to become a “spectacle” when he presents his report to the vice president of strategic planning. He is looking to you for a new “lens” on the problem. (The description of this problem becomes “cornea” and “cornea” as it progresses.) You should discuss the following issues at a minimum:

(a) What objectives should be used in licensing franchise outlets?

(b) How can you model the objectives?

(c) What data should be collected to support the analysis?