INSTRUCTIONS: ADD BEAUTIFUL COVER PAGE Similarity report should be less than 10% See the Purdue Owl link to proper use of APA...

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Answer To: INSTRUCTIONS: ADD BEAUTIFUL COVER PAGE Similarity report should be less than 10% See the Purdue Owl...

Neenisha answered on Apr 02 2021
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Nature and Fiancial Performance of Roku Inc.
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Nature and Financial Performance of Roku Inc.
Roku pioneered streaming to the TV. Today, Roku streaming devices are used by
millions of consumers in North America, Latin America and in parts of Europe including the UK, Ireland, and France (Roku Inc., 2021, About Roku). The company operates the No. 1 TV streaming platform in the U.S. as measured by hours streamed (Kantar 2020).
Roku was founded in October 2002 as a limited liability company (US Securities and Exchange Commission, 2006), by ReplayTV founder Anthony Wood. Roku company was incorporated in February 2008 (US Securities and Exchange Commission, 2008), with Netflix as an investor to build a player. Roku, based in Saratoga, California, makes puck-shaped devices that beam media – television shows, movies, and sports – from the internet onto TVs. Since the first Roku player made its debut in 2008, the company has built up 650 channels, from Netflix to NBA Game Time, and sold over 3 milllion players (Mangalindan, 2012)
In 2016, Roku partnered with Magna, a media firm that specializes advertising, in order to launch its self-serving advertising product to allow advertisers to serve ads to Roku’s users (Poggi, 2017). On September 28, 2017, the company held an initial public offering of stock and began trading on the Nasdaq exchange (Salinas & Balakrishnan, 2017).
Lines of Business 
Roku Inc. primarily provides Roku streaming devices, Roku TV as well as they provide services of The Roku Channel and The Roku platform. Roku streaming players and TV related audio devices are available in the U.S. and in select countries through direct sales and licensing arrangements with service operators. They connect the users to the streaming content and devices.
Roku also owns the platform which connect the advertisers and content creators to the users. The platform model is a subscription model.
Roku has its owns streaming device,...
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