Section 1: Analysis This analysis should be approximately 500 words (2 pages). Choose an entertainment product that has been released withmoderate or little successin Australia within the past 3...

MARKETING PLAN OF BEAT THE DEVIL
Table of Contents
Analysis    3
Overview    5
Marketing Objectives    5
Implementation of objectives    6
Marketplace Analysis    6
Demographic Analysis    6
Current Audience    7
Competitive analysis    7
Unique Selling Proposition    8
Swot Analysis    8
Key Strategies    9
Distribution/Touring Plan    9
Social Media Strategy    10
Timeline/Key Dates    10
Reference    13
Analysis
    David Hare the master playwright came up with his autobiographical monologue after a long hiatus. This monologue reiterates the situational discomfort, which is perpetrated by the pandemic, namely COVID-19 crisis the world is in. In the month of September 2020, the theatres opened and finally the audience stormed in to watch the enticingly captivating play that goes by the name of Beat the Devil. As opined by Gallagher et al., (2020) the monologue was performed by none other than the Academy Award winner Ralph Fiennes. The play was slated to be staged in the month of June but due to the widespread terror and the harrowing lockdown phase. The team had to consequently postpone it and stage it in front of an audience, which is almost one third of total that amounted up to 900-seat auditorium of London’s Royal Court Theatre. Due to safety guidelines imposed by the government and UN, the company had to adhere. Due to the social distancing, the tickets though were sold out within 7 hours at the very day when the counter opened. This puts forth the fact that this piece would not eventually die out even if there were a deadly virus at play.
    This monologue or one-man show has been designed in accordance to a research trip that he had undertaken from Israel to Palestine. The play finds its shape in the form of Via Dolorosa played by Fiennes where he goes on to recount the playwright’s battle with the virus. Alongside, the incompetence of the government in consideration of its dealing with the virus, as the play has its dialogue where it mentions now everything happens to no better than sewage. This is how the actors take us through the itinerary of symptoms such as conjunctivitis, herpes, as well as the malfunctioning pertaining to the taste buds. Clearly, Fiennes’ zealous and emphatic delivery reiterates the Mr. Hare’s accumulation of rage and the sickbed befuddlement. As opined by Bhatkar (2020) Fiennes comes as an Everyman who belongs to the middle class. It reflects how the stirred up emotions transfixed into impotent fury due to a virus. Consequently, both his independence as well as the remaining crumbs relating to faith concerning the British government takes place.
    Playbill disclosed the first look of the play in the month of August 2020. Since the rapid paradigm shift of the performing arts into an almost oblivious state was propelling. The revelation of this poster almost withered the entire thing. People started taking interest in it and increased their social media feeds with hashtags like #theatrewon’tdie and #hateyoucovid19 #theatreduringCovid19. These hashtags strived to shoot the sales of the tickers as hundreds and thousands of people subconsciously undertook the promotional venture. Since the play had Fiennes’s face on it so naturally people started taking more interest. It is so because of the fact that people want to see stars perform instead of some local theatre artists. The entire community of London relating to Theatre has to know within seconds of its release and they started harbouring joy with the month long hiatus people will finally be allowed to enter the theatres and watch a live production.
Overview
    Due to the widespread tension embedded by the deadly Corona Virus, people have started living their lives in fear, and tension. David Hare, the master playwright was not aloof of a situation he had been there struggled with the impediments. Reflecting on his anguish and agony and excruciatingly passive life he developed the play Beat the Devil. Through this play, he wants to target to instil in the audience the hope and the tinge of optimism. Living in this time scattered by the disarrayed structure our life is subjected to; Hare believes that we should have the ability and...