Schor has used sociological inquiry to study the inside operations of advertising agencies that target children, and she has explored the effects of advertising on children. Her findings are alarming....

Schor has used sociological inquiry to study the inside operations of advertising agencies that target children, and she has explored the effects of advertising on children. Her findings are alarming. Today’s children are being inundated with many more ads than any other generation has ever experienced. In the 1970s, children watched an estimated 55 television commercials a day. By the 1990s this figure had doubled to 110 (or 40,000 a year), and it continues to increase.