scholary sources APA will add book for ref in chatWhen changes are implemented in an organization,...

Question

scholary sources APA will add book for ref in chat

When changes are implemented in an organization, leaders can encourage employees to accept the changes by sending consistent communication and showing support. In this scenario, you are a consultant of ABC Corporation who implemented a new customer relationship management (CRM) program 2 months ago. During implementation, the change was not communicated or supported by leadership. As a result, employees are not utilizing the CRM to its full potential. As a consultant, you are required to ensure the CRM program is utilized more by employees. Select 1 agency that employs a CRM program. Research how this agency employed a CRM program in a similar or different way than identified in the aviation article from your readings. Focus on the reasons the CRM program is beneficial in reducing human error and improving employee efficiency. Write a 700- to 1,050-word executive summary for the company’s CEO in which you provide evidence of how this CRM program was implemented. Include the following in your response: · Distinguish between various team concepts as they relate to performance during and after this training program. · Explain the difference between leaders and managers, as well as the influence and power they may have on the success of this program. · Evaluate at least 2 theories of leadership and the role that leaders utilizing these theories play in facilitating this program. · Analyze the general effects on the organization that may result from this program, referencing the concepts of organizational development and various organizational theories. · Advocate the reasons ABC Corporation should apply the change management process for the CRM program change. Cite any sources to support your assignment. Format your assignment consistent with APA guidelines.

psy435w4notes-rwqy0xzo.docx

Shubham · Accepted Answer

Running Head: CRM RESEARCH PAPER							1
CHANGE MANAGEMENT									7
CRM RESEARCH PAPER
Table of Contents
References	6
Introduction of the company
Selected Agency: Amazon
Business: It is an eCommerce organization that deals in various products like books, clothes, toys and many other products which are useful in daily use. It is one of the biggest platforms where CRM is used extensively to maintain customer databases and conduct research so that new business strategies can be formulated.
Executive Summary
During the evaluation, it was observed that the CRM program, which was implemented in the organization two months back is not being used to its full potential. The major reason behind it is a lack of communication and support from leadership and management. The employees are still following traditional means of managing customer records and interacting with them. As a result, their performance will be questionable and will remain the same till directed change management is followed. When the CRM program is implemented it impacts the team performance. The increase in productivity and team cohesiveness to support each other during demanding times are products of it. Communicating change and ensuring consistent follow-up is necessary to address the gaps existing and help the employees to sail through a change process.
Team concepts and differences between before and after team performance
To prove the necessity of change management in ABC Corporation we are sharing steps taken by Amazon who is another client of our organization since last year. The success story started when the leadership responsible for implementing CRM- Marketing Head Mr.K took charge. He realized that the performance of the team was not up to the mark as the duplication of efforts was being done and still, customer satisfaction was at its lowest. The employees who will be responsible to work on CRM were trained extensively and their performance showed by sudden change (Khashab.et.al,2022). They can cater to customer needs accurately and better management of customer queries, complaints and orders are done. 
Other benefits of CRM observed by them are :

scholary sources APA will add book for ref in chat

Answer To: scholary sources APA will add book for ref in chat

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment