Scenario: A startup company, Korwin Pharmaceuticals is a U.S. pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern...

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Scenario: A startup company, Korwin Pharmaceuticals is a U.S. pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm. Recently, Korwin Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U.S. Food and Drug Administration. To respond to the projected rapid growth of the firm, they are going to hire an additional 100 employees in the next 2 months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product. They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle class in the U.S. and other consumers and client companies abroad. As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility. Checklist: Promotion: 1. Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad. 2. Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using three (3) different types of advertising. 3. Provide a public relations strategy to promote the new product line while considering the social responsibility involved. 4. Prepare one (1) promotional tooleachfor consumer sales promotion, personal selling, and social media. 5. Describe how the four (4)AIDAconcept stages are to be addressed. Pricing: 6. Explain three (3) possible pricing strategies and any discounts, rebates, trade discounts, and/or allowances that would apply for this new line of life-saving products. 7. Explain how you will determine a profit has been realized based on your pricing objectives. Your Microsoft® PowerPoint® presentation should use Standard English to address the above checklist items and include audio notes below each slide that are clear and concise. There should be no more than one (1) or two (2) short citations with accompanying references in the presentation. Each slide should have no more than four (4) or five (5) bulleted talking points with the accompanying audio notes located below each slide. For the audio portion, use the microphone built into your computer or a microphone headset you purchased. Make sure that the audio portion is clear, speaks to the slides’ bulleted points, andaddressesthe specific audience for which it is intended. Access theUnit 10 Assignment rubric. Submit the minimum 10-slide PowerPoint presentation with clearaudioandaudio notes
Answered 4 days AfterMay 25, 2021

Answer To: Scenario: A startup company, Korwin Pharmaceuticals is a U.S. pharmaceutical products firm that is...

Mainak answered on May 29 2021
149 Votes
PowerPoint Presentation
PROMOTIONS AND PRICING STRATEGY FOR KORWIN PHARMACEUTICALS
Kindly read from the notes
1
Code of Conduct
Honesty
Integrity
Customer’s well being
Customer Data Security
Ethical sourcing
Specify what
code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad.
Honesty in the services
Integrity in every decision taken
Customer’s well being is the prime concern of the company and is guaranteed at all times
Customer Data is very carefully secured and will not be leaked in any scenario
Ethical sourcing of all raw materials is done
2
Advertising Campaign for Social Media
Create pioneering video ads for new products
Approach medical influencers to promote products
Targeted ads on LinkedIn, Instagram, Facebook, Twitter and YouTube
Keep the ads short and use/create trending Hashtags
Fundraiser for the underprivileged
Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using three (3) different types of advertising.
Create pioneering ads informing about new anti-allergen medications and self-injecting devices
Approach the influencers who happen to be Doctors and scientific medical researchers in real life. Approach them after finding out their Golden ratio and after verifying their licenses.
Promote the new medications and devices across all the major social media platforms
Keep the length of the video ads short. Use trending hashtags for greater reach. Try to create trending hashtags like #newkorwin. Also ask the influencers to use the same hashtags in their reviews.
Create a few online fund raiser events for the free treatment and medications of underprivileged people.
3
Advertising Campaign for Newspapers
Create pioneering posters for new products
Articles of famous doctors to promote products
Articles/Ads in every famous newspapers
Come up with trending Tagline
Advertise the Fundraiser
Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using three (3) different types...
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