There are 3 parts of this assessment: PART 1: Plan the promotional activities Which one or more of the following are you going to use – Personal Selling, Direct Marketing, Advertising, Sales Promotion...

DIPLOMA IN INTERNATIONAL BUSINESS
Promote products and services to international markets
VINICIUS KHOURI HILGENBERG - 22915
SARAH BETINA SANTANA DE SOUZA -
ASSESSMENT:
Promote Tim Tam in South Korea Market
Brisbane
2017
Table of contents
1 Introduction…………………………………………………………………..2
2 Objectives……………………………………………………………………2
3 Situation analysis……………………………………………………………3
4 Team plan……………………………………………………………………3
4.1 Team Organisation……………………………………………………….4
4.2 Hire Personnel……………………………………………………………5
5 Budget Plan…………………………………………………………………5
6 Action Plan………………………………………………………………….6
7 Promotional Activities………………………………………………………7
8 Monitor and Review………………………………………………………..7
9 Conclusion………………………………………………………………….7
10 References………………………………………………………………..8
1 Introduction
    This document is reporting the promotional plan for the Australian chocolate biscuit brand Tim Tam in the Australian Food & Beverage and Consumer Product Showcase to be held in Seoul, South Korea. The event will take place on the April 10th until April 11th of 2018.
    Tim Tam is made by Arnott’s and it is one of the most famous chocolate biscuits in Australia. After the announcement of the free trade agreement between Australia and South Korea, Arnott’s sees an opportunity to expand its business to the South Korean market. The first step to achieve this goal is by attending to the trade event quoted above. In the following sections we will discuss the plan, the coordination and the attendance of the company in this event.
    The main goals of participating in the event is to build a solid network in the South Korean food industry, to create public awareness of our brand and to aim a 2% market share in our industry sector in South Korea by 2019.
2 Objectives
Product: Tim Tam
Event: Australian Food & Beverage and Consumer Product Showcase, Seoul
The promotion plan for this event will be centered in exposing our product to all the participants. We are going to hire some personnel to help us with the direct marketing. It is essential to hire South Korean professionals because they know exactly how to communicate the people in the event and they know their expectations and their culture. It is beneficial to us to have Koreans in our group also because they can find out the best way to promote our product online and in the social media. Accentuating the product value with addition of product attractiveness and giving tough competition to the other players in the market. We need to differentiate the product from the alternatives available in the market.
In our visit in South Korea we plan to have up to 5 different types of promotional marketing such as visual, samples and online presence.
Specific Objectives:
· To promote our brand in the country
· Build network
· Deliver a good and specific image of our product
· Gain trust from our potential buyers
· Have a 2% market share in our industry sector in South Korea by 2019
    In the end of the event we will launch a survey to all the people that we made contact with. This survey will allow us to analyze our performance in the event, our product awareness and our contacts satisfaction with us. This feedback is fundamental to improve our team weaknesses in order to always improve our marketing...