Sam runs an accountancy firm. His company provides bookkeeping services and tax accounts for sole-traders in his local area. He is facing stiff competition from online accountancy services and...

Sam runs an accountancy firm. His company provides bookkeeping services and tax accounts for sole-traders in his local area. He is facing stiff competition from online accountancy services and software which makes it easy for sole-traders to complete their own accounts. Outline the technological forces involved in PESTLE and how they apply in Sam’s case. What type of managerial response could she have to deal with in this situation.