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Sally Firmin 1 29/01/21 04 itech 7400 team itsm poster presentation 2021-07.docx Assessment Task 4 – ITECH 7400 IT Service Management and Professional Culture Task Name Team ITSM Poster Presentation Purpose The poster presentation enables students to develop their oral communication skills, video recording and editing skills, and poster presentation skills. It will also test their knowledge and application of the Information Technology Service Management (ITSM) framework. Timelines and Expectations Percentage Value of Task: 10% (45 marks). Due: Week 11 – Sunday 6, June 2021, 23:59 pm. Minimum time expectation: This task will take a minimum of 10 hours to complete. Learning Outcomes Assessed The following learning outcomes are assessed by completing this assessment: K4-K5, S1-S4, A1 and A2. Assessment Details Background IT service management (ITSM) is the process of designing, delivering, managing, and improving the IT services an organisation provides to its end users. ITSM is focused on aligning IT processes and services with business objectives to help an organisation grow. Irrespective of the size of business, every organisation is involved in IT service management in some way. ITSM ensures that incidents, service requests, problems, changes, and IT assets in addition to other aspects of IT services are managed in a streamlined way. Sally Firmin 2 29/01/21 04 itech 7400 team itsm poster presentation 2021-07.docx Requirements This is a team task. Students should form teams of 4 members. One student should be nominated team leader. Teams will prepare a poster and accompanying video presentation on the application of the ITSM framework to an organisation of their choice. Students will be required to explore various aspects of ITSM in an organisation that provides IT services and explain how ITSM can enhance their organisations business proposition. Suggested organisations may include banks, insurance companies, clothing manufacturers etc. Teams should confirm the appropriateness of their selected organisation before commencing work on this task. Poster Presentation Specific criteria for the poster include: • Details of each student in your teams – name, student ID number, course ID, title of work, lecturer/tutor name, and date submitted. • A brief overview of the selected organisation. • ITSM content sections should address existence or application of the following: o Service lifecycle – including service strategy, service design, service transition, service operation and continual service improvement. o Processes and functions – including business relationship management, financial management for IT services, demand management, capacity management, IT service continuity management, security management, problem management and seven-step improvement processes. Note: not all of these may apply. Teams should select carefully and provide reasons for selection and omission. o Measurement, metrices and the Deming cycle • Appropriate graphics, images, and graphs. • Appropriate design techniques i.e., font type and size, appropriate colour, and layout. • A list of 6 to 10 authentic references consulted in APA format. • Delivered electronically in A1 or A0 poster size. The poster can be created using any appropriate software for example, MS PowerPoint, Prezi, Publisher etc. A MS PowerPoint poster template is provided in Moodle. For assistance in preparing a poster presentation, see: https://www2.le.ac.uk/offices/ld/resources/presentations/designing-poster/poster For example, poster presentations, see: http://www.charithperera.net/posters A quality poster will include details of team members, background information on their selected organisation, and a detailed accurate application of the ITSM and discussion of appropriate content sections. It will adhere to graphics and design principles. It will demonstrate clear and concise language and provide evidence of research from quality authentic sources. https://www2.le.ac.uk/offices/ld/resources/presentations/designing-poster/poster http://www.charithperera.net/posters Sally Firmin 3 29/01/21 04 itech 7400 team itsm poster presentation 2021-07.docx Video Presentation Each team will be required to record a short video between 5 to 8 minutes long, using Kaltura (see support and instructions book in Moodle) or some other appropriate video editing software. Specific criteria for the video include: • A discussion of all content sections. • Demonstration of appropriate communication techniques. • Duration of 5-8 minutes. A quality video presentation will include introduction of all team members, and an overview of the contents of the presentation. Each team member should contribute to an accurate discussion of application of ITSM to their approved organisation. Team members will demonstrate quality communication techniques such as speaking audibly, using pauses and volume changes to emphasise points, and avoid speaking in monotones. The presentation will be delivered in the required time duration. Academic Presentation Assessment should be presented in accordance with instructions in writing guides, layout, and appearance guidelines. Please note a title page and table of contents is not required for the poster. • Helpsheets: https://studyskills.federation.edu.au/student-skills/helpsheets/ • Writing guides: https://studyskills.federation.edu.au/assessment/written-tasks/ • Layout and appearance: https://studyskills.federation.edu.au/student-skills/writing/layout-and- appearance/ Referencing • See FedCite – referencing tool: https://federation.edu.au/library/student-resources/fedcite Submission Submit an electronic copy of your team (one submission per team by team leader): • poster (in pdf format) • video file (note that Moodle has a restriction of 100 MB maximum on file uploads). Please use appropriate CODECs. Feedback This assignment will be marked by the course coordinator, lecturer and/or tutors. Feedback and marks will be provided individually in Moodle. Marks will also be available in FDL Marks. https://studyskills.federation.edu.au/student-skills/helpsheets/ https://studyskills.federation.edu.au/assessment/written-tasks/ https://protect-au.mimecast.com/s/wmryCXLWxJFOvjBNfVFUsK?domain=studyskills.federation.edu.au/ https://protect-au.mimecast.com/s/wmryCXLWxJFOvjBNfVFUsK?domain=studyskills.federation.edu.au/ https://federation.edu.au/library/student-resources/fedcite Sally Firmin 4 29/01/21 04 itech 7400 team itsm poster presentation 2021-07.docx Plagiarism Plagiarism is the presentation of the expressed thought or work of another person as though it is one's own without properly acknowledging that person. You must not allow other students to copy your work and must take care to safeguard against this happening. More information about the plagiarism policy and procedure for the university can be found at: http://federation.edu.au/students/learning-and-study/online-help-with/plagiarism Please refer to the Course Description for information regarding late assignments, extensions, and special consideration. A reminder all academic regulations can be accessed via the university’s website, see: http://federation.edu.au/staff/governance/legal/feduni-legislation Marking Criteria/Rubric Assessment Criteria Marking Scale Poor Excellent 1 5 Poster Presentation: ITSM content sections: • Team and organisation details 0 • Service lifecycle 0 • Processes and functions 0 • Measurement, metrices and Deming cycle 0 Graphics and design 0 References APA format 0 Poster Presentation Total [30 marks] 0.0 Video Presentation: • Discussion of content sections 0 • Communication 0 • Organisation and presentation 0 Video Presentation Total [15 marks] 0.0 Total Mark [45 marks] 0.0 Total Worth [10%] 0.0% http://federation.edu.au/students/learning-and-study/online-help-with/plagiarism http://federation.edu.au/staff/governance/legal/feduni-legislation Business Model and Organisation Chart Business Model: The business model that will be used is the Manufacturer model. A Manufacturer uses raw materi- als and/or premade components to create products to sell. A manufacturer can sell their products directly to con- sumers or to other companies who can then sell the products to consumers (Maryville University). The Manufactur- er model was chosen because it most closely resembles the way the business will operate. The company will buy premade components and raw materials then make them into devices. The devices will then be sold to hospitals and health specialists who will sell them to patients. Organisation Chart: Entrepreneurship Poster Presentation Thomas Bannister — 30319337 ITECH3002: Professionalism and Entrepreneurship — Sally Firmin Date submitted — 30/10/2019 Executive Summary Our devices will be able to avoid many of the problems associated with both EEG video monitoring and Ambulato- ry EEG and as a result, provide many benefits to patients and hospitals including lower costs, less trips to hospital, etc. Our company will utilise the Manufacturer model by manufacturing devices in-house and selling them to hos- pitals so they can be sold to patients. Devices will be advertised through the use of social media, health confer- ences, webinars and the company website. We have determined our devices will be highly feasible to pursue and that all expenses can be covered by bank loans and applicable government grants. References Budgeting and raising money In order to break even on the project expenses, bank loans and government grants will be used as it is likely no devices will be sold in the first year due to the devices be- ing in research and testing phases. (Full budget with all revenue and expenses can be found in budgeting.xlsx file). Price: Penetration pricing will be used. From per- sonal experience, should cost around $3000. Place: Sold to hospitals\health specialists through our web- site then distributed to patients. Product: An implantable device used for diagnos- ing epilepsy, its causes, etc. Can be developed through enhancements in technology. Promotion: Health conferences, webinars, making a website, creating and using social media accounts (Facebook, Twitter, etc) Process: Order materials and components re- quired, make the devices, sell devices to doctors and health specialists. Physical Evidence: .Well trained staff, helpful customer sup- port, high quality website and devices, high security stand- ards, impressive office. People: Software engineers, Web Developers, Information Security specialists, Database administrators, Net- work Specialists, Customer service specialists, Testing/QA specialists, Health care experts. Currently, there are no skill gaps, but they could be handled through training in the future. Marketing and Social Entrepreneurship Approach Target Market: Market segmentation will be based on Demographics, specifically occupation. The main segment the product will be advertised to is doctors/health specialists. This is because the device requires someone quali- fied in the health industry, specifically in neurology, to determine if it is appropriate for a device to be used. Unique Value Proposition: Our devices offer a more reliable, cost effective solution for diagnosing epilepsy in pa- tients that does not require long stays in hospital. Pricing and Distribution strategy: Pricing for the initial version of the devices will start out fairly low to provide more competition and allow the devices to establish a foothold in the industry but will increase as newer versions are made. Regarding distribution, devices will be manufactured in-house, then