Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons...




Salespersons' Report and Analysis


Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

























































































Salesperson

Total Sales

Variable Cost of Goods Sold

Variable Selling Expenses
Case$349,000$115,170$69,800
Dix346,000138,40055,360
Johnson588,000217,56076,440
LaFave533,000202,54090,610
Orcas557,000245,08072,410
Sussman344,000196,08072,240
Willbond408,000159,12061,200


Required:










1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson.Round percents to the nearest whole number. Enter all amounts as positive numbers.







































































Waltham Industries Inc.
Salespersons' Analysis
For the Year Ended December 31
SalespersonContribution MarginVariable Cost of Goods
Sold as a Percent of Sales
Variable Selling Expenses
as a Percent of Sales
Contribution Margin
Ratio
Case$fill in the blank 17505b04906ff94_1fill in the blank 17505b04906ff94_2%fill in the blank 17505b04906ff94_3%fill in the blank 17505b04906ff94_4%
Dixfill in the blank 17505b04906ff94_5fill in the blank 17505b04906ff94_6%fill in the blank 17505b04906ff94_7%fill in the blank 17505b04906ff94_8%
Johnsonfill in the blank 17505b04906ff94_9fill in the blank 17505b04906ff94_10%fill in the blank 17505b04906ff94_11%fill in the blank 17505b04906ff94_12%
LaFavefill in the blank 17505b04906ff94_13fill in the blank 17505b04906ff94_14%fill in the blank 17505b04906ff94_15%fill in the blank 17505b04906ff94_16%
Orcasfill in the blank 17505b04906ff94_17fill in the blank 17505b04906ff94_18%fill in the blank 17505b04906ff94_19%fill in the blank 17505b04906ff94_20%
Sussmanfill in the blank 17505b04906ff94_21fill in the blank 17505b04906ff94_22%fill in the blank 17505b04906ff94_23%fill in the blank 17505b04906ff94_24%
Willbondfill in the blank 17505b04906ff94_25fill in the blank 17505b04906ff94_26%fill in the blank 17505b04906ff94_27%fill in the blank 17505b04906ff94_28%











2. Which salesperson generated the highest contribution margin ratio for the year?












3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.



  1. Rate of growth in sales for the current year compared with past years

  2. Years of experience for salespersons

  3. Size of sales territory

  4. Actual sales compared with budgeted sales

  5. All of the above





Jun 09, 2022
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