Sales mix, three products. The Kenosha Company has three product lines of beer mugs—A, B, and C—with contribution margins of $5, $4, and $3, respectively. The president foresees sales of 175,000 units...


Sales mix, three products. The Kenosha Company has three product lines of beer mugs—A, B, and C—with contribution margins of $5, $4, and $3, respectively. The president foresees sales of 175,000 units in the coming period, consisting of 25,000 units of A, 100,000 units of B, and 50,000 units of C. The company’s fixed costs for the period are $351,000.


Q. What would operating income be if the company sold 25,000 units of A, 75,000 units of B, and 75,000 units of C? What is the new breakeven point in units if these relationships persist in the next period?



Jun 10, 2022
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