Safaricom Base Stations Year 2010 2011 2012 2013 Total 2162 2501 2690 2905 3G 607 1140 1439 1604 Wimax 140 193 187 203 Growth from Last Year 2010 2011 2012 2013 Total N/A 15.68% 7.56% 7.99% 3G N/A...

Running Header: Marketing Strategies of Safaricom    1
Strategies of Safaricom        2
MARKETING STRATEGIES
SAFARICOM
Table of Contents
Introduction    3
Background    3
Assessment of telecom market in Kenya    4
Strategic actions for competitive advantage    5
Partnerships    5
Conclusion    6
References    7
Introduction
    Safaricom Private Limited Company is the largest telecommunications services provider in Kenya, which operates out of Safaricom House in Nairobi. It is a mobile network provider licensed in Kenya. In the whole of Central and East African region, Safaricom is one of the most top-grossing companies. Its provision of services includes the complete range in the sector of telecommunications. It offers all kinds of mobile telephony, consumer electronics, transfer of money through digital platforms, e-commerce, cloud computing, data, online music streaming, and fibre optic services. Safaricom is primarily known throughout the world for its SMS-based mobile banking service, renowned as MPESA. 
Background
Safaricom PLC has dealerships throughout the nation to look into the matter and make it possible that the services and products of Safaricom reach the common mass in every corner of the country. The Kenyan market is controlled by Safaricom at an approximate value of 63.5% as of 30 June 2019. Approximately 33.1 million people across the Central and East African region comprise the declared subscriber base of Safaricom. The SMS market share of Safaricom is much higher than its voice market share, in the telecommunications market of Kenya. Bharti Airtel cuts a lot of the voice market share for Safaricom. Safaricom controls 95.5% of the SMS market share and 56.8% of the voice market share of Kenya (Muthuri, 2019).
Safaricom PLC was founded as a fully owned subsidiary of Telkom Kenya in 1997. The telecom giant of the United Kingdom, Vodafone acquired 40% of Safaricom's stake and management in May 2020. The Kenyan government publicised 25% of Safaricom’s shares through the Nairobi Securities Exchange in 2008. Safaricom was in the past named as Africa’s Best Employer and it ranked 67th in the global list of World’s 200 Best Employers, as published by the esteemed Forbes magazine. Safaricom was also awarded the top company to work for in the list of Best 100 Companies to Work...