Sabre Helps Its Clients Through Dashboards and Analytics Sabre is one of the world leaders in the travel industry, providing both business-to-consumer services as well as business-to-business...

Sabre Helps Its Clients Through Dashboards and Analytics

Sabre is one of the world leaders in the travel industry, providing both business-to-consumer services as well as business-to-business services. It serves travelers, travel agents, corporations, and travel suppliers through its four main companies: Travelocity, Sabre Travel Network, Sabre Airline Solutions, and Sabre Hospitality Solutions. The current volatile global economic environment poses significant competitive challenges to the airline industry. To stay ahead of the competition, Sabre Airline Solutions recognized that airline executives needed enhanced tools for managing their business decisions by eliminating the traditional, manual, time-consuming process of aggregating financial and other information needed for actionable initiatives. This enables real-time decision support at airlines throughout the world to maximize their (and in turn Sabre’s) return on information by driving insights, actionable intelligence, and value for customers from the growing data.

Sabre developed an Enterprise Travel Data Warehouse (ETDW) using Teradata to hold its massive reservations data. ETDW is updated in nearreal time with batches that run every 15 minutes, gathering data from all of Sabre’s businesses. Sabre uses its ETDW to create Sabre Executive Dashboards that provide near real-time executive insights using a Cognos 8 BI platform with Oracle Data Integrator and Oracle Goldengate technology infrastructure. The Executive Dashboards offer their client airlines’ top-level managers and decision makers a timely, automated, user-friendly solution, aggregating critical performance metrics in a succinct way and providing at a glance a 360-degree view of the overall health of the airline. At one airline, Sabre’s Executive