Roper Through their Roper Reports Worldwide, GfK Roper conducts a global consumer survey to help multinational companies understand different consumer attitudes throughout the world. Within 30...


Roper Through their Roper Reports Worldwide, GfK Roper conducts a global consumer survey to help multinational companies understand different consumer attitudes throughout the world. Within 30 countries, the researchers interview 1000 people aged 13–65. Their samples are designed so that they get 500 males and 500 females in each country. (www.gfkamerica.com)


a) Are they using a simple random sample? Explain.


b) What kind of design do you think they are using?






May 05, 2022
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