Rising Insurance Rates. Consider an insurance company that provides group medical coverage foruniversity employees. The company discovered that some of its younger employees had switched to other...

Rising Insurance Rates. Consider an insurance company that provides group medical coverage foruniversity employees. The company discovered that some of its younger employees had switched to other insurance companies. The company responded to the loss of customers by increasing its price. This is puzzling because you might think the insurance company would drop its price to prevent other employees from switching to other companies.

a. What is the rationale for increasing the price?

b. If you change one word in the second sentence, it would be logical for the insurance company to decrease rather than increase its price. What is the word, and why is it decisive?