Review this case study on situation analysis: LSBF Global MBA – Case Study: Marketing Situation Analysislocated here: https://www.youtube.com/watch?v=6yLudv5v3TMNote the comments on the mobile phone market and the shift away from the traditional verticalindustry. Using the material from the text discuss the cooperative strategies that are present in thisindustry. Why types of alliances would you suggest for players in this market?
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