Review the Barcelona Principles. Which of these principles do you find the most important for improving the practice of communication measurement and evaluation? If you were writing a new principle to...

Review the Barcelona Principles. Which of these principles do you find the most important for improving the practice of communication measurement and evaluation?

If you were writing a new principle to add to the existing Barcelona Principles, what would you write? What motivated you to add this statement as a new principle?

Many communication research experts say it is important to have agreed upon measurement and evaluation standards and terms. Do you agree? Why or why not?