Retailer companies sell many products for which manufacturers have a suggested retail price printed on the package. Based on what we discussed in the course, is there an economic reason for this...

Retailer companies sell many products for which manufacturers have a suggested retail price printed on the package. Based on what we discussed in the course, is there an economic reason for this price? If you are the manager of a retailing outlet, what factors will determine whether you should charge the suggested retail price or some higher or lower price?