Retail Management course
Layout and Design Review Ch13
1 What are the two primary objectives of the store’s environment?
2 How is space productivity influenced by the store’s shrinkage rate?
3 Describe the process a retailer would go through to effectively plan its store
4 What types of space are needed by retailers?
5 In designing a new store, a retailer has many different layouts to choose from What are the different retail store layouts, and what are the advantages and disadvantages of each?
6 Store fixtures fall into three basic categories: hardlines, softlines, and wall fixtures What options do retailers have within each category, and what are the advantages and disadvantages of each?
7 Although there are a wide array of fixtures and hardware available to retailers, there are essentially six methods of merchandise presentation What are these methods and when should a retailer use each one?
8 What psychological factors should be considered when merchandising stores? How is lighting design used by different types of retailers? Why are the smell and background music of a store so important when designing a store’s environment?
9 Describe the role of visual merchandising in the context of merchandise presentation
10 What are the various types of signage used by a retailer? Provide examples of each type Some people say that retailers should be careful when using lifestyle graphics Explain