Welcome to the Self-Marketing Workshop Agenda * Cover Letters Types of Cover Letters Solicited or Invited: responds to job posting Unsolicited or Uninvited: non posted/employer direct contact...

Welcome to the Self-Marketing Workshop Agenda * Cover Letters Types of Cover Letters Solicited or Invited: responds to job posting Unsolicited or Uninvited: non posted/employer direct contact Referral: someone the employer knows recommended that you should apply (use their name) * True or False All a cover letter needs to do is refer to the resume attached. A cover letter should not reveal aspects of your personality. Cover Letters It is acceptable to address the cover letter “To Whom It May Concern” or “Dear Sir/Madam”, if not provided. Only use the methods that you are most comfortable with when preparing a cover letter. * * Cover Letters Anatomy of a Cover Letter Formatting your cover letter: Sender’s Address: Begin with your current address. Date: The date that you are writing the letter. Employer’s Address: Do not assume that a person uses the title eg. “Mrs.” Always include the person's name and title. If you don't have the address or title, look it up on the company's website or call directly. Greeting: Refer to the reader by his/her last name. Use a colon after the greeting, not a comma. * Cover Letters Anatomy of a Cover Letter cont. 3 main paragraphs in a cover letter: Opening: State the reason you are writing and name the specific position you are interested in with enthusiasm Body: Market yourself by including what you can do for the company, specific achievements and interests that are directly relevant to the position, answer ad requirements (1 or 2 para) Closing: Thank them for their time and consideration. Ask “When” you can meet for interview. Give a date you will call back (approx. 1 week) restate contact information * Cover Letters Anatomy of a Cover Letter cont. Signing your cover letter: Yours Truly / Sincerely: Close with your salutation. Sign: Hand written signature – in blue or black ink Your Name Typed: Allow room for signature above Enclosed: Refer to the resume attached by adding Enclosed; used at the very end of cover letter. TIPS for your amazing Cover Letter. Words, spelling, grammar, and abr. matter Always tailor every cover; send with every resume Research company and add information you learn Label personal and confidential; if administrative blockades exist Be creative Sell yourself Match cover letter to your attached resume Cover Letters * TIPS for your amazing Cover Letter. Use different approaches Use bulleted copy Your Requirements – My Qualifications Use testimonials, mention awards you received, articles you read, or interesting facts you learned Do not be too verbose ( overly wordy ) Sell yourself; without appearing overconfident Match cover letter to the employers needs Always make a connection between you and employer Cover Letters * Be Brief! Be Brilliant! Be Done! Cover Letters * Cover Letters Portfolios * What is the Purpose of a Portfolio? Demonstrates your achievements Documents the scope and quality of your experience and training Shows your skills and abilities Shows pride, work ethic, and initiative Offers a visual presentation and proof of accomplishments Portfolios * Portfolios Portfolio Contents / Evaluation 1 - Appropriate binder / folder 2 - Cover page – include your name & program 3 - Updated resume (2 - 3 copies) 4 - Course outline 5 - Certificates / Awards 6 - Sample coursework (2 from each subject)(28 marks) Optional considerations: - Letters of reference / Thank you letters - Copy of transcript - Marks sheets - Volunteer certificates May include small sampling of personal interests *