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PROVIDE AN EXAMPLE OF HOW GEOGRAPHICAL LOCATION CAN AFFECT YOUR SELECTION OF DISTRIBUTION CHANNELS?
Distribution channel-
A distribution channel is also called as marketing channel, means is the way or path decided by company to delivered its products and services to the customers. Or it is flow of goods and services from producer/manufacture to final consumer or end user. Distribution channel includes – producer, middlemen (wholesalers, retailers, selling agents, customers. (it depends on company which type of channel they use to reach potential customers).
A business has many distribution channels available for distribution its product. These channels vary in the no. and type of middlemen includes. Some are shorter which directly link between producer to customers. And some are longer which includes many middlemen like wholesaler, retailers.
In this distribution channel have some flow concept. They include:
1. Informational flow
2. Ownership flow
3. Physical flow
4. Promotion flow
5. Monetary flow
There are many distribution channels are:
1. Direct channel or zero-level channel
Which includes producer and customers. Producer...