RESEARCH REPORT:You can choose the focus and topic which you can do the best for the research report in the areas of e-business. Could you let me know the topic you choose? Thank you very much....

Running Head: E-COMMERCE        1
E-COMMERCE         17
USE OF USERS' DATA FOR E-COMMERCIAL USAGE WITHOUT CONSENT AND ITS ETHICAL IMPLICATIONS
Abstract
The current report discussed the topic of Use of Users’ Data for Commercial Usage without Consent and Its Ethical Implications in abundant details. The report shows that usage of users’ data in e-commerce and businesses have positive and negative aspects. On one hand the users searching experience and suggestions improve, the private data for promotional purposes are used, making users’ experience bad. In order to bring in depth to the understanding if the report topic and its variables, aspects such as the understanding of e-business, its success factors, ways of users’ data collection, types of users’ data, data mining, ethical aspects of users’ data usage in e-business and related legislature in Australia has been provided, based on which it is concluded that e-business industry needs to refine its ethical standards, for which the government bodies must intervene further.
Table of Contents
Introduction    4
Literature Review    4
Dynamics of E-Business    4
Factors Affecting Success of E-Business    5
Ways of Collecting Users’ Data in E-Business Industry    7
Concept of Data Mining    8
Types of Users Data in E-Business Industry    9
Use of Customers Data in E-Business    10
Ethical as well as Unethical Use of Users’ Data Usage in E-Business    11
Legislation in Context of Users’ Data Usage in E-Business    12
Conclusion    13
References    15
Introduction
    The element of being exclusive to the market and the customers, enjoyed by e-business organisations have lost its edge due to the global popularity of the sector and regular entry of new business organisations exploring new avenues of business as well as creating pressure on the existing business organisations. In order to hold the market share and grow as a business organisation, customers’ preferences and offerings must be accurate and aligned to the expectation as well as demand of the customers.
Considering the significance of offer accuracy, e-business organisations have started using the searched and browsed data of the customers, along with any potentially commercial data, without the consent. There is no doubt that the use of customers’ data is done for commercial accuracy generation that provided better conveniences, although the lack of consent and repetitive approach to the customer, becomes annoying, which raises the issues of ethical consideration of the data usage and is the core topic of discussion in the research report.
Literature Review
Dynamics of E-Business
    E-business or Electronic business uses the internet as the virtual marketplace for selling services and products sold by companies, which connect with their clients and customers available online, conducting browsing, searching, bargaining, ordering and in many cases paying to avail the purchased services or get the product purchased through delivery partners of the business organisation. As mentioned by Almarabeh and Majdalawi (2019), e-business is the future of business as modern people in their busy schedules do not get the time to avail themselves their necessary products and services, therefore, e-business is a sound proposition, offering the scope to make up for the shortage of time.
E-business, due to its use of internet has the ability to reach customer bases, which through traditional business techniques it could not attain and the mode of global business expansion in a budget friendly way. E-business also requires a comparatively small workforce and less investment to become functional, which gives people with limited resources the ability to offer services and sell products with ease.
    Perceiving e-business in a negative lens, Suleiman and Issac (2018) argued that e-business is not a very social mode of business as it only benefits a limited number of people engaged in the business, while offering minimal scope of employment. In addition, e-business raises issues with the reliability of the offerings as the buyers have to make their purchase decisions based on the visual representation of the offered product and services, which in many cases do not match when they finally reach the customers.
E-businesses have their benefits and weaknesses. However, considering both the aspects it appears that e-businesses are trust based. They are in their refinement phase, as new security provisions, offering ease and customer empowerment is being included in the sector to make the e-business lucrative and accepted by the masses.
Factors Affecting Success of E-Business
    Firstly, the authenticity of offered products and services is a major factor that decides, whether e-businesses would succeed or fail. As mentioned by Spieth, Schneider, Clauß and Eichenberg (2018), in order to get the support of the customers, the winning of their trust becomes important and in order to gain trust honestly has to be maintained while conducting business. All major e-business organisations offer visuals of their offered products and services on their websites, based on which potential customers make their purchases and the more the products and service matches the visuals in both appearance and quality tends to gain the support of the customers easily and becoming successful in their business venture.
    Secondly, the availability of internet and its integration into the local economic system is also a major factor that decides as to what degree an e-business can attain success. Internet availability is necessary for approaching internet users, which as identified by Paul, Bhuimali, Aithal and Bhowmick (2018), are the customers of e-businesses. Without a proper internet connection, the mass communication with online customers will not be possible and the customers could not be attracted through the use of personalised reaching. Along with internet availability, as opined by Khan and Sharma (2018), the integration of the internet in the financial system of the market, especially banks must be available, without which the monetary transactions will not be possible and the degree of reliability would also decline considerably.
    Thirdly, it is the alignment of the offered product and services with the expectations, demands and requirements of the customers, which decides how customers would consider the e-businesses for their usage. As noted by Shu and Lin (2019), in case there is a significant amount of deviation between what the customers need or expect to what they are offered, the e-business can never succeed, as the targeted buyers will not be existent, resulting in failure of profit target meeting and eventual failure of the business.
In order to get the right set of customers, as suggested by Wu and Li (2018), e-business organisations need to identify the needs of the customers, as well as the offers they are getting already to formulate a better market penetration formula and lucrative offering that would make the success of the offered product or services assured. It is worth the mention that as e-business relies heavily on their transportation partners, they must consider the interest of their transportation and business partners before making the offers to assure that the promises made are met consistently.
Ways of Collecting Users’ Data in E-Business Industry
    Considering the fact that user preference identification is a major success factor for e-businesses, user data is collected in different ways. Firstly, use data is collected from users user preference surveys, which e-businesses conduct during, prior and post purchase of products and services. As mentioned by Light, Burgess and Duguay (2018), using the surveys for collecting users’ data...