Research report (APA guidelines) covering the following information about
TERNIUM COLOMBIA / US STEEL
1. A Brief History of Business, Corporate Mission and Vision
2. Size of companies, countries of operation
3. Brief report on company’ financial situation and stock value trends (if applicable)
4. PEST analysis: What is this company’s inter-relationship with the four segments of the environment outside the firm (macro-environment)?
·
Political
– Does the company engage in lobbying or Political Action Committees? Does the company engage in political contributions to one or more political parties or candidates? Has the political environment affected the company’s performance? Provide examples if possible
·
Economic
– Does the company take into consideration the economic environment for their own growth strategies? How does the company effect the economy? Provide examples if possible
·
Social
– What are the demographics and lifestyle trends relevant to this company’s performance? How does the company affect the social environment? Charitable contributions, social responsibility initiatives? \ provide examples if possible
·
Technological- What are the technological advances relevant to this company? Has the company been able to create a competitive edge for itself by leveraging technology? Provide examples if possible
5. Based on the company’s PEST, provide a brief SWOT analysis for the company. What areas in the PEST did you identify as possible Threats or Weaknesses that can affect the company’s performance?
6. What areas in the PEST can be considered opportunities or challenges that can grow into opportunities for the company’s long-term development?
7. What is the position of these companies regarding sustainability? Does the company have a Sustainability Statement?
8. Discuss specific examples of issues or situations faced by this company that show their commitment to Sustainability, environmental stewardship, ethical behavior, and Corporate Social Responsibility (or lack thereof) and illustrate:
a) How did senior management and company directors handle these issues?
b) Did these events have a positive or negative effect on the financial performance of companies?
As you research these examples, please remember that CSR is to “Seriously consider the
impact of the company’s actions on society”.
9. What is the biggest contrast you found in the research of the American and Colombian company with regards to sustainability, ethical behavior and corporate social responsibility?
10. What are the similarities you found in the research of the American and Colombian company?
11. Based on the company's history, YOU MUST present recommendations for companies on how to be a more responsible corporate citizen, applying a sustainable business model, as well as the concept of the triple result to their strategic decision-making process.