Research Proposal. What should recent leadership undertake to successfully face the digital transformation challenges?

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Contents
Student Name:    1
Introduction    2
Problem statement    3
Idea Generation    3
Hypothesis testing    3
Standing against the statement    4
Type of Business Research    4
Research statement    4
References    7
Introduction
The rundown of those wagering on the fate of Ola, biggest taxi aggregator in India, continues getting longer. In the wake of having wiped up near $900 million from in excess of twelve financial specialists since 2011 when it was set up, Ola (once in the past Ola Cabs) got 30$ million from the Didi Chuxing, China's biggest taxi hailing administration. Chuxing is plainly situating itself to takes on Uber Technology, its principle rival in the China, having as of late inked an arrangement with the Uber's Unites State rival Lyft.
Ola's most recent exertion to raise reserves—expected to get it at any rate $500 million as well as valuation of the above 5$ billion—is likewise planned for keeping Uber under control. A few 225 million $ from the Falcon Edge is as of now in kitty moreover other existing financial specialists like Softbank and Tiger Global are probably going to contribute. News reports state the taxi aggregator is likewise in cutting edge converses with United State support investments Meru Capital or Scottish speculation firm the Baille Gifford.
Ola taxis also have been using division parameters, such as, topographically partitioning the markets it serve into metro and urban so as to devise restricted time as well as business technique dependent on the attention in these big business sectors. Additionally, it fragments customers based on client pay profile, such as, Ola share, Prime, Ola Luxury, cars. As the organization serves diverse client fragments for example long course clients of outstation, consumers inside 8 Kms, Shuttle administration as well as shared administration, consequently it utilizes separation focusing on methodology. Ola Cab has also situated itself as association making portability helpful, simple, safe and reasonable 24*7.
Problem statement
With the hyper discounting model will Ola can endure with global competitors.
Idea Generation
· With the hyper discounting model, Ola can become the market leader of India.
· Such model can make it an operational inefficiency company.
· Such hyper discounting model is using as a marketing strategy to keep a good foot in the Indian market.
· Ola should raise more funds before using such disrupting discounting models.
· Ola can achieve its vision and mission by using such kind of discounting models.
Hypothesis testing
The most suitable idea according to the performance of Ola is that with their hyper discounting model it can become the market leader in India. It even stands in the favour of the research topic. So, we have to make a hypothesis testing...