Research and study a PR agency in the UAE. Give details about the agency (eg. history, mission, vision, company objectives, PR activities and clients). Select one of their recent PR campaigns....

Research and study a PR agency in the UAE. Give details about the agency (eg. history, mission, vision, company objectives, PR activities and clients).

Select one of their recent PR campaigns. Identify the type of the campaign and give reason(s) for your answer. What is the message and for whom the message is targeted to? Look at the PR activities within the campaign, outline the way the campaign has been carried out. Are you able to identify any unique way(s) that the campaign was carried out?

Identify the main communication tools used by the agency and briefly discuss their effectiveness in delivering the message.