Research and discuss Maslow’s theory of needs and how it is applied to marketing. Resources MUST...

Question

Research and discuss Maslow’s theory of needs and how it is applied to marketing. Resources MUST include articles in the library’s full-text databases.
2.Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. Research MUST include material from articles in the library’s full-text databases.
PART 2: Application to Product/Service
(NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan)
1.Provide a quick overview of the product or service you created – you should continue using the content from the U2 Discussion Board.
2.Even though you have "created" a product or service, the applications and research in this section will be real.
o Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
o Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover's Pro in the Library is a good tool for this section; it may be accessed under “Find Web Resources”
The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 5-6 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 8-9 pages in length.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
GRADING CRITERIA
MKT 640 Unit 2 Individual Project
Points Possible
Part 1: General Research-Maslow’s theory of needs and its application to marketing
40
Part 1: General Research-CB or Industrial Model – its effects on marketing
40
Part 2: Application – Overview of Product/Service
none
Part 2: Application – Target Market (Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.)
35
Part 2: Application –Competition (Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in?)
35
Grade for Unit 2 Individual Project
150
Unit 2 IP tips to help you
A few tips to help guide you for our unit 2 IP until our chat: 1)the discussions of the theories of CBM and Maslow count together for 80 points or slightly over half of your paper. Since this is a 5 to 6 page paper, you want half of your content to discuss these two theories and their application to marketing. 2) Sources to help: our textbook, MUSE presentation on Consumer Behavior, and numerous articles in our library. If you use CBM as a search word in our library, many articles will come up. A journal that's helpful is the Journal of Consumer Behavior. If you go to www.entrepreneur and/or www.inc.com, you'll also find many articles on consumer behavior as well as many articles on target marketing. 3) In the second half of your paper, be sure to again use the textbook material on target markets and demographics, then supplement with research on these subjects, as well as discuss the application to your product/service. 4) In the final section of your paper, be sure to discuss your competitors and the industry as a whole. Source tips: Business Week, Forbes,, Fortune, Wallstreet Journal, Hoover's and trade publications for your particular industry.

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David · Accepted Answer

Abstract 
Business of bakery in New York City is very competitive mainly because of presence of some of the 
largest bakers in country and diverse demographic and high purchasing power of the customers. So it 
would be the quality, taste, flavor and freshness that can help Hans Baker to establish and motivate its 
targeted customers along with vast distribution network to engage and consume its products. 
Introduction 
Motivation at work or in life or whatever activities one engage in is very important for everyone 
to do and perform the allotted or wished task efficiently and effectively. The same is true with 
the marketing activities from the both prospective; marketer as well as consumers. There have 
been a number of theories and practices that have been evolved over time and Maslow’s theory 
of needs is one of pioneer work in this field. In the below sections, a detailed marketing plan 
Hans Bakers to sell its bakery product in New York City has been discussed. 
Maslow’s Theory of Needs and Marketing  
Based on his clinical researches and experiments, Abraham Maslow concluded that people have 
a hierarchy of motivational needs. His theory described as below on the basis of some factors: 
Physiological needs: Some needs are physiological such as hunger, thirst, sleep and sex. These 
are similar for everyone irrespective of sex. Once these needs are satisfied these needs does not 
motivate the individuals.  
Safety needs: Everyone wants to remain safe. People have needs for safety. They have safety 
needs both physical and emotional. Like physiological needs once these needs are fulfilled, these 
factors do not motivate the individuals.  
Love needs: The term love means in this theory is sense of belongingness not anything else. 
Often people use to confuse it with sex. This need is similar to the affections or affiliations. 
These needs are stronger than the safety needs and physiological needs in terms of motivations 
as these needs keep motivating to some extent even after the need is fulfilled. 
Esteem needs: These needs are referred as higher level needs. Esteem needs include the need for 
power, authority, achievement and status in society. These are needs refer to obtaining self 
esteem and respect from other. These needs more stable needs than all the above mentioned 
needs. These needs keep motivating people even after fulfilling these needs to some extent 
because there is no end to this need and cannot be fulfilled ever fully. 
Self actualization needs: These are the highest levels of needs. When person has realized his 
full potentials and is fulfilled. This keep motivating for longest period of time. 
In marketing context, customers also have these needs such as psychologically, safety, love, 
esteem and self actualization needs. Any product being sold in the market has to address to the 
needs of customers by offer the most relevant taste and freshness as well as hygiene. With help 
of right taste and flavor, freshness and hygiene at right price customer’s needs are satisfied 
according to the Maslow’s theory of needs. 
Consumer Behavior Model 
There are stages in consumer buying behavior. Those are as below: 
Need Recognition: A buyer first recognize a particular need.
Search: Once the need is recognized, the buyer then search for various alterative and gather information 
about those.
Evaluation of Alternatives: Once the information is gathered, it is evaluated and a possible product or 
service is selected.
Purchase: Once the possible product or service is selected, final product is purchased for consumption.
Post Purchase Behavior: After the purchase has taken place,

Research and discuss Maslow’s theory of needs and how it is applied to marketing. Resources MUST include articles in the library’s full-text databases. 2.Define the stages of the consumer behavior...

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