Reread the Management Focus on the evolution of strategy at Procter & Gamble, then answer the following questions:
a. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the early 1990s?
b. Why do you think this strategy became less viable in the 1990s?
c. What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?
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