Required: Hotrod needs to restore its reputation. They need to reassure the public and in particular purchasers of their range of vehicles that (a) Hotrod have thoroughly investigated the problems...

Required:

Hotrod needs to restore its reputation. They need to reassure the public and in particular purchasers of their range of vehicles that (a) Hotrod have thoroughly investigated the problems that have been brought to their attention (b) Hotrod have a strategy in place to remedy their problems with their vehicles and (c) assure the public that they can be confident in the Hotrod brand and the safety of Hotrod vehicles.

1.Write a Press Release that conveys this information and includes all of the elements of a good press release. 20 marks

2.Provide advice to Hotrod’s CEO and senior management on the strategies to implement in order to recover their loss in reputation. 15 marks

3.Analyse the actions of Hotrod in relation to image restoration. Students should consider:

(a)Do you find Hotrod’s explanation credible? Explain.

(b)Do you believe Hotrod is telling the truth? Provide support from the case study for your view.

(c)Do you think that Hotrod is acting in the public interest? Fully explain your answer.