Report where you explicate in detail a behaviour change strategy. Consider you are pitching to your key partner as means to request funding support – as such you need to provide explicit detail across...

Running Head: HEADSPACE                                1
HEADSPACE                                            2
PITCHING FOR BEHAVIOUR CHANGE STRATEGY: HEADSPACE
NAME AND STUDENT NUMBER: _______________________
Table of Contents
1) Behaviour Issue Overview Summary    3
a. Problem Overview Specifying Geographic Location    3
b. Behaviour Change Purpose and Focus of the Strategy    3
c. Target Audience Analysis    3
d. Smart Objectives    3
e. Theoretical Lens    3
2) Market Position    3
3) Partnerships Strategy    4
4) Product Strategy    5
5) Pricing Strategy    6
6) Place Strategy    6
7) Promotion Strategy    7
8) Evaluation and Monitoring Strategy    7
References    9
1) Behaviour Issue Overview Summary
a. Problem Overview Specifying Geographic Location
It has been observed that in Australia about fourteen percent of the demographic belonging to the age group of fourteen to seventeen years old suffer from mental health problems on an annual basis.
b. Behaviour Change Purpose and Focus of the Strategy
The main purpose of the behaviour change strategy is to reduce the rate of mental illness among young adults.
The key focus is to provide regular weekly sessions to address the mental health issues among young adults.
c. Target Audience Analysis
The target audience is the students of the area of Gold Coast, Southport attending the TSS School.
d. Smart Objectives
A reduction of about fifty percent of the entire demographic suffering from mental illness.
e. Theoretical Lens
Application of the behavioural theory of mental health will be helpful in an in-depth analysis about the issue in discussion.
2) Market Position
Headspace is a popular mental health foundation for the young population. They provide services related to mental health to the youth belonging to the age range of twelve to twenty-five.
They were founded in the year 2006 and they are headquartered in the Melbourne region of Australia (McGorry & Mei, 2018). During the last year, about thirteen countries gave a warm welcome to the company. This created more opportunities for the company to reach the local young people and make them fully aware about the support they have access to. They have also been informed that they will get the required help they need.
The company gains important insights through the various local agencies all across Australia and successfully provides critical services from Headspace appropriate for a particular target location. They are running their services efficiently all over the country despite the pandemic situations through joined efforts (Perera et al., 2020).
The federal government announced a package of nearly one billion, which included tele health services at a subsidised rate for the entire population of the country. The company is gaining a prominent presence among the young Australians through their online services wherein students enjoy freedom of creating their own accounts and personalising it through kits related to self-help.
3) Partnerships Strategy
The company is greatly indebted to their partners to whom they always remain indebted for the kind of work they do. The company achieves a great level of literacy about mental health through the support of their partners. They are also able to encourage the young population to feel free about asking help regarding mental health issues (Rickwood et al., 2019). Partnership also helps them in the reduction of the social stigma about mental health matters.
An exciting achievement has taken place for the company during the past year through a partnership with the AFL. This helped them to incorporate a new curriculum about mental health among youngsters striving to take part in the AFL at highest levels. Partnership with Viva energy for almost three years in a stretch also helped the company in imparting mental health training to over hundred youths. They also upscale almost nine hundred and twenty four people with two...