Report: Table of Contents Executive Summary Introduction Findings Conclusion Recommendations...

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Report: Table of Contents Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☐ ☒ ☒ ☒ ☒ ☒ ☐ Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and tactical management decisions that they would need to take to increase their market share, and analyse any available financial and economic data to inform managerial decisions. This report should explore the current situation this hotel chain is in. You should utilise at least two theoretical models in your positional analysis (e.g. PESTLE and Porter’s Five Forces Analysis). Present your findings as Page 2 of 4 • Cover page: Your name, MGT802 and the title of the report: this should be a concise description of your report • Table of contents: list all major sections with page numbers • Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered). • Main body: This should explore the current position your chosen international hotel chain is in (utilising the theory covered within the subject matter of the course). Under each theoretical model you use to analyse the position of your chosen company, you should offer some practical recommendations for ways in which they can improve their current situation. There need to be regular in-text referencing to support your writing. • Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for further research on the subject matter discussed in your report. • Reference list: use the APA referencing system. Please note the following important points: • The report should be in a clear, easy to read font, 12-point size, with 1.15 spacing. Overall presentation should reflect the appropriate business format. • Unreferenced reports, or those that do not include a minimum of five (5) references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least three (3) of your sources should be scholarly, i.e. peer-reviewed academic journal articles) • Descriptive papers (i.e. not critical) will receive a grade of 50% or less

Perla · Accepted Answer

Strategic Analysis of International Hotel Chain Group
Running Head:  Strategic Analysis of International Hotel chain group
Title: Strategic Analysis of International Hotel Chain Group
Student Name and Id:
Course Name and Id:
University Affiliation
Date of Submission: 20/3/2019
Author’s Note
The current report is presented as part of the requirements to complete the course work
Table of Contents
3Executive Summary
4Introduction
4Objectives of the report
4Scope of the report
4SWOT Analysis for Marriott International Hotel Group:
4Strength of the Marriott International Group
5Weaknesses
5Opportunities
5Threats
5PESTLE analysis of Marriott international
5Political
6Economic:
6Social factors:
6Technological factors
6Legal factors:
6Environmental factors:
6Summary of findings:
7Recommendations
7Conclusion
7References:
Executive Summary
                           The current report is presented to assess and present the strategic position of the Marriott international group. The group is well reputed in hospitality industry and has global presence. The report presents with SWOT and PESTLE analysis of the company. Based on comprehensive evaluation of the industry trends at present, strategic recommendations are presented for Marriott international.
Introduction
                           Marriott International is the reputed hotel chain group. The group is founded by J. Williard Marriott few years and is now under the leadership of his son and executive chairman Bill Marriott. The head quarter of the group is located in Maryland of United States of America. The hotel group do have about 6500 properties in several countries across the world.  The company is often considered to be employer of choice and to its credit taken position in the list of the best companies to work for in the Fortune’s 100 best companies to work for list. The company has about 23 billions of net revenues in recent years and it has more than 1.3 billion income in the recent years. The group started on low profile about 90 years back and aggressively expanded to several countries offering diverse portfolio and luxury standards of services at present.  As of recent time statistics the company has about 1.28 million rooms in the global arena. It has more than 130,000 employees in the recent years. The following part of the write-up discusses in detail the strategies of Marriot hotel group and works on to present the SWOT along with PESTLE analysis. Further the report presents with recommendations to consolidate further the global strategic development of the organization.  The background in selecting the industry is the prominence which the hospitality industry is possessing at present. Considering the aggressive expansion strategy of Marriott and the insights prepared in the current report can be of good value addition to the strategic plans of the organization.
Objectives of the report
The report is aimed at presenting the current operational scenario of the hotel group. After giving a detailed review of the current profile of the group, the report works on to present with strategic recommendations to consolidate the current profile of the group, excel further in grabbing the market share and to increase the revenues.
Scope of the report
The report is limited in scope of considerations for analysis. It is just based on the data available in the secondary sources and there is consideration to the established facts and information about the group. There is no any primary information considered from way of interviews of the top management or any other stakeholders of the group. Just based on the factual information available in the literature, analysis and strategic recommendations are presented.
SWOT Analysis for Marriott International 
Strength s
Marriott do have diverse portfolio of services and it has its unique stand in the luxury services. The brand recognition and recall of Marriott is quite high and it has enviable position among the competitors in the global hotel groups.
· Marriott is working for the continuous development of the hotel services and is taking up the IT support to improve the customer experiences consistently.

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Report: Table of Contents Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☐ ☒ ☒ ☒ ☒ ☒ ☐ Assessment instructions Position Report Instructions For this...

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