Relevance (LO1). Three reputed cell phone companies are offering for $399 + a 2-year contract, the phone you wish to buy. However, for the same number of minutes and other features (e.g., number of...

Relevance (LO1). Three reputed cell phone companies are offering for $399 + a 2-year contract, the phone you wish to buy. However, for the same number of minutes and other features (e.g., number of text messages), the three companies charge you $83 per month, $95 per month, and $97 per month, respectively. These charges include all taxes and fees.

Required:

a. Is the cost of the cell phone that you are so interested in acquiring relevant for the decision of which carrier to choose? If yes, why? If not, when it would be relevant?

b. Is the cost of the monthly plan relevant?

c. What other benefits might be relevant? How might these relevant benefits help justify the higher monthly charges by the third company?