Relationship management is one of the highest level managerial functions. Use an example to illustrate poor relationship management and the outcome that resulted from it. Outline the four step...

Relationship management is one of the highest level managerial functions.  Use an example to illustrate poor relationship management and the outcome that resulted from it. Outline the four step approach to stakeholder relationship management recommended in your textbook.

Individual Components Construct an example to illustrate good stakeholder relationship management.  Using your example:  Define the general external environment of your example, identifying stakeholders within it   Define the specific external environment of your example, identifying stakeholders within it   Discuss how the multi-advocacy approach to stakeholder relationship management would assist managers in decision making which is sensitive to managing stakeholder relationships
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