Reinforcement advertising is used to build brand loyalty. Existing customers are not iden‑ tified, nor is any effort made to treat regular customers differently from new customers. In a typical...

Reinforcement advertising is used to build brand loyalty. Existing customers are not iden‑ tified, nor is any effort made to treat regular customers differently from new customers. In a typical general marketing process, brand loyalty is achieved by: building a brand that consumers like building customer satisfaction through excellent service when the customer is in contact with the product, service or company.