Reflective Analysis #2 - Creating Competitive Advantage - Business Level Strategy The second written assignment / deliverable is to write a Reflective Analysis that incorporates your readings as...

Running head: REFLECTIVE ANALYSIS#2 1
REFLECTIVE ANALYSIS#2: CREATING COMPETITIVE ADVANTAGE – BUSINESS
LEVEL STRATEGY
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REFLECTIVE ANALYSIS#2 2
Reflective Analysis#2: Creating Competitive Advantage – Business Level Strategy
Gaining the competitive advantage is always the primary objective of any business
organization striving to sustain its market hold and aiming at expanding the markets and the
customer base. There are several business level strategies available for a business organization to
implement in this respect. But the selection of the right strategy is essential to ensure both short-
term and long-term success. A business can enhance its core competencies to gain the concerned
advantage or it may use the strategy of gauging the drawbacks of its competitors and then
develop products devoid of such drawbacks to attract more customer segments. But whatever
might be the business level strategy, the decision-makers must be very much careful in choosing
the right strategy for going ahead the competitors in a highly competitive market. Moreover, in
respect of gaining competitive advantage a business organization may adopt the focus strategy.
Even though the focus strategy has been a proven model for success; often it is infused with
some specific risks, and any organization willing to implement the focus strategy must also be
ready with a risk mitigation plan that can be used to resolve any problem that it may face in
terms of gaining the competitive advantage through the implementation of the focus strategy.
Based on my professional experience I have, in the past, observed how some business
organizations did face the risks that were ingrained in their focus strategies that were employed
for gaining the competitive advantage. I have the firsthand experience of how a business
organization may run into risk while implementing a focus strategy to serve the needs of a
narrow customer segment (Hoskisson et al., 2013, p.167). In my own organization, I have
witnessed how the decision of the top management, in terms of sustaining the...