Refer to the Week 5 - Required Learning Activity: Strategic Management: Concepts and Cases, Ch. 14: Strategy and Society Refer to the Week 4 - Required Learning Activity: Strategic Management:...

8
COVER PAGE
Table of Contents
Strategy Implementation    3
Discuss International Strategy    3
Discuss Strategic Implementation    3
Explain the influence of Governance and Ethics    4
Discuss the Company Social Value    4
Discuss Innovation and Diversification    4
Discuss Legal limitations    5
Evaluation and Control    5
Explain Strategic Metrics    5
Discuss Key Financial Ratios    6
References    8
Strategy Implementation
Discuss International Strategy
As per the plan, Amazon will involve with bring imported products and deliver those products in the tier 2 cities of the USA and other countries. Due to high demand for imported products in tier 1 cities of the United States, it is found that customers are convinced enough to pay extra money for those products. In that situation, management team of Amazon will tie-up with the supplier from the international market. It will enhance the relationship between the supplier and Amazon representatives. Moreover, management team of Amazon will try to negotiate the product value, as Amazon will purchase a product from those international suppliers in bulk basis. As Amazon has identified sellers are convinced enough to pay extra money for imported products therefore, Amazon will implement price differentiation strategy. In other words, Amazon will sell a specific product in the domestic market is less price but while selling it into international market they will increase the price to some extent.
Discuss Strategic Implementation
Collaboration strategy will be the main strategy that will be effective in the current scenario because the both Amazon and the local business need to go through the common agreement as both parties will be beneficial from the plan. Representatives from Amazon will collaborate with local businesses in order to execute the business plan strategically. Sometimes Amazon will also have to buy start-up companies as well. Moreover, as marketing is required therefore, marketing team will perform a number of social media campaign into their social media accounts. Hampton et al. (2014) discussed that around half population of this world is currently present in different social media platforms. In that situation, if Amazon announces their new business plan into various social media platforms then it will reach to maximum potential customers.
Explain the influence of Governance and Ethics
While conducting the plan the company needs to have a number of human power into their organization. Amazon will primarily look into hiring local people to provide job opportunities...