Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc....

Question

Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option.
Amazon.com, Inc. (Case Study 10)describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

In a 3- to 4-page paper, address the following:

Concentration:
- Increasing the current customers’ rate of use
- Attracting competitors’ customers

Market Development
- Opening additional geographic markets
- Attracting other market segments

Product Development
- Developing new product features

Include a title page and reference page, and follow APA format according to the CSU-Global Guide to Writing and APA Requirements. Use outside academic sources other than the textbook, course materials, or other information provided as part of the course materials. The CSU-Global Library is a good place to find these sources.

005_9a5o-ww20x3y2.pdf

David · Accepted Answer

Amazon - grand strategies of concentration, market development, and product development 
October 27
th
, 2017
Amazon - grand strategies of concentration, market development, and product development
The motivation behind this paper is to analyze grand strategies devised by Amazon to increase 
concentration, global market development, and product innovation and development, in the long 
run. First, we will understand and identify how Amazon increases its market concentration by 
increasing rate of use of current customers, and by snatching away customers from competitors. 
Second, we will look into market development strategies utilized by Amazon to enter additional 
geographic markets, and attracting other target market segments. Finally, we will analyze new 
product development initiatives undertaken by Amazon towards developing new and innovative 
product features. 
Amazon – concentration strategies 
Grand strategies are comprehensive and detailed, long term plan of key initiatives through which 
an organization plans to achieve its major goals and objectives. Concentration, is a growth 
strategy formulated by the organizations to concentrate and focus on a single market or product. 
In this portion we will focus on how Amazon increases the rate of use of current customers and 
is able to attract customers from its competitors. 
To increase the current customers' rate of use, Amazon developed a customer centric website 
with ease of use, speedy and accurate search outcomes, low selection price, timely customer 
service, and speedy and reliable order fulfillment. All these features coupled with ease of access 
and trust made customer come back to the Amazon site again. Amazon also offered personalized 
shopping experience to the customers which help them in product selection and making an 
informed buying decision. Keeping the purchasing process simple also helped. Amazon used 
Data Analytics to deliver better shopping experience to their customer.  Previous data collected 
from customer visit were used to forecast and suggest customer preferences in their future visit.

Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the...

Answer To: Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc....

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