Recreate Prime Adult Fitness’s estimate of the size of its target market, and substitute the county that your college of university is located in for Seminole County, Florida. How do your numbers compare with the numbers reported in Prime Adult Fitness’s estimate? Prepare a competitive analysis grid for Run keeper (www.runkeeper.com), a company that makes an iPhone app that tracks workouts. Summarize what you learn about Run keeper’s competitive landscape and its points of differentiation through this exercise.
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