Recently, Google made the following major announcement on Twitter about BERT (Bi-directional Encoder Representations from Transformers). Read their blog link...

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Recently, Google made the following major announcement on Twitter about BERT (Bi-directional Encoder Representations from Transformers). Read their blog link here:https://www.blog.google/products/search/search-language-understanding-bert


Obviously, any change to Google's search algorithm will impact displayed results and could change a website'sranking for specific keywords or phrases.


Briefly, what does BERT do differently, and how does it change searching? As a SEO Marketer, what impact would this have on your client websites? What, if anything, should you now do differently to optimize?



Interaction:At the end of your post, ask an interesting question for your peers to respond to. Make sure it is not a yes/no question.



Google BERT on Twitter



Instructions:



  1. Read and understand the question and address it fully in all its aspects.

  2. The best answers will cite 3+ sources in APA format and contain a solid rationale and/or additional facts for each post.

  3. The best answers will be 500 - 700 words in length for each post.



Answered Same DayJan 29, 2022

Answer To: Recently, Google made the following major announcement on Twitter about BERT (Bi-directional Encoder...

Deblina answered on Jan 29 2022
123 Votes
Google adopts BERT         6
GOOGLE ADOPTS BERT
Table of Contents
Google BERT    3
Improved Google’s Algorithm    3
Impact on the Client Website    3
Optimization of Searching    4
Question    4
References    6
Google BERT
BERT is Bidirectional Encoder Representations from Transformers that leverages machine learning. BERT is a neutral network-based technique for natural language processing to better understand the context of a search query.
Improved Google’s Algorithm
The BERT update has affected Google's algorithm of understanding natural language processing. More specifically, it allows Google to comprehend the context of what is being searched in the search engine. It also ensures understanding the nuances of the daily languages used by humans. The aspect of bird enhances Google's self-learning and the algorithm can better comprehend the complex phrases and different word uses that are provided for searching.
For example, when a word like “stand” is mentioned, it can present a food stand, taking a stand or standing up, or the meaning of the stand itself. All of these use the same word but have different meanings which can be now better understood by Google (Krauze, 2020). This...
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