Recently, Google made the following major announcement on Twitter about BERT (Bi-directional Encoder Representations from Transformers). Read their blog link here:https://www.blog.google/products/search/search-language-understanding-bert
Obviously, any change to Google's search algorithm will impact displayed results and could change a website'sranking for specific keywords or phrases.
Briefly, what does BERT do differently, and how does it change searching? As a SEO Marketer, what impact would this have on your client websites? What, if anything, should you now do differently to optimize?
Interaction:At the end of your post, ask an interesting question for your peers to respond to. Make sure it is not a yes/no question.
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