Read the following case and do the tasks below
You are a general director for XYZ private hospital in Amman, and the hospital is not doing well at the moment due to many problems. You need to borrow money from Bank and you recognize that they will ask for SWOT analysis and a brief report to convince them that you know what you are doing Use the following facts in your analysis:
Facts:
- The Hospital location is very close to Amman Mall
- One major private hospital in Amman will leave the industry
- 30% annual growth in the market by 2022.
- Large empty land is owned by the hospital.
- Workers laws are flexible concerning employing foreign workforce.
- 7% reduction in training cost by 2020
- There are a new shopping centers is being built next to the hospital
- Covid-19 is expected to continue for the few coming years.
- Four star hotel is being built next to the hospital
- Your current customers complain that is always difficult to find a transportation by the hospital
- The hospital medical machines are very old
- Inadequate car park
- Most of you customer service staff members are weak in English language and communication skills.
Based on the facts listed above and information collected by you related to health care industry in Amman region,
you are required do the following
.
Q1):
Apply porter five forces model to your hospital, and for each force, state the level of the threat (High, Moderate, or Low) and justify your answer. Use the facts provided and the rest you can make up using your imagination.
Q2)
: Sort the above facts into strengths, weakness opportunities or threats.
Q3):
Prepare a SWOT Matrix to generate alternative strategies (suggest, at least 3 strategies to help improve the situation of your XYZ private hospital
Q4):
What are the necessary actions are required to effectively implement the proposed strategies for XYZ private hospital. Explain any two requirements.