Read the following article attached in the document and answer all the questions contained in the subsequent assignment brief.
ASSIGNMENT INSTRUCTIONS
1. You are expected to gather additional information to address the tasks and questions 1 to 4 of the assignment stated below.
ASSIGNMENT BRIEF
In the wake of the Covid-19 pandemic and current national lockdown situation in South Africa, imagine that you are appointed to serve as strategy consultant . The primary purpose of your appointment is to assist management in navigating the road ahead and to help the organisation emerge from the Covid-19 crisis stronger than before.
1. Describe to what extent the coronavirus (19-nCov) impacted the chain retail organisation Truworths in South Africa and the provisioning of their products and compare the organisation’s ( Truworths) current economic and market performance during (19-nCov) lockdown in South Africa against their performance prior to the lockdown.
2.
External Analysis:
Outline an approach on how to undertake a contextual analysis of the retail clothing industry’s external environment, in South Africa, during (19-nCov)
Outline how you will apply this external environmental analysis approach to the Truworths organisation during (19-nCov).
Describe to what extent the
19-nCov
virus impacted:
the
retail clothing market sector
in South Africa,
the
retail clothing industry
in South Africa,
as well as the
retail clothing main target market.
Discuss the implications of this impact on the retail clothing sector, industry and target market in South Africa for management of a retail clothing organisation.
3.
Internal Analysis:
Outline your approach to undertaking a contextual analysis of the retail clothing industry’s internal environment , in South Africa during (19-nCov)
Outline how you will apply this internal environmental analysis approach to the Truworths organisation during (19-nCov).
Describe to what extent, the
19-nCov
virus has affected the retail clothing store’s
Operations; Employees
and
Basic cost structure, with particular emphasis on the effect on the Truworths organisation.
Discuss the implications of this impact on operations, employees and basic cost structure in South Africa during (19-nCov) for management of a retail clothing organisation.
4.
Provide answers
(based on your preceding analysis) to the following strategic questions (4a- 4e) posed by management of a retail clothing organisation in South Africa during (19-nCov)
a) What can we learn from the Covid-19 crises about our retail clothing business, changing market demands in retail clothing and our readiness to meet those demands?
b) How do we need to refine our strategy and business model as a retail clothing organisation to survive during (19-nCov) and post (19-nCov) in South Africa?
c) What does the future of operations look like for our retail clothing organisation and what are the impacts on our employees and our operations?
d) How can we carve out new revenue streams, strengthen our basic cost structure and improve overall business performance?
e) How do you reimagine the business so that it can emerge after this crisis, with competitive reinvention and differentiation?