Read the case “Hey Alexa—What Is Consumer Behavior?” in Chapter 1. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding...

Running Head: Alexa
Alexa
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Contents
Discuss how AI assistants such as Alexa may influence the consumer behavior of digital natives.    3
Discuss the company that owns Alexa in terms of whether or not you believe them to be a triple bottom line company. Support your position with evidence.    4
Write about subliminal perception and discuss whether or not Alexa uses subliminal advertising.    5
References    8
Discuss how AI assistants such as Alexa may influence the consumer behavior of digital natives.
The voice-controlled Amazon Echo smart speaker has more than 50 million Amazon Echo devices in circulation. However, these features alone do not make Amazon unique-especially in a world where Apple and Google are the main players. However, what makes Echo unique is its rich links with users' Amazon accounts, including the capability to shop in the world's biggest market via voice (Festerling & Siraj, 2020). As performing multitasking as well as maintaining hands-free status, clients can find products and finish transactions. On average, in the past year, the per capita household CPG product spending of all Amazon households has increased, but between Echo buyers, this increase has been even greater. After purchasing the Echo, the CPG spending of Echo buyers on Amazon raised by 29%, while the CPG spending of all Amazon shoppers increased by 19%. The reason for the increase in CPG spending is that the purchase volume is slightly smaller but the purchase frequency is higher. After Echo buyers bought Echo, their expenses per checkout decreased by one dollar, but in this year, they purchased more than 7 more (McLean & Osei-Frimpong, 2019). Now, millions of consumers can easily ask Alexa for shopping help, which not only affects the final transaction, but also affects the consideration, intention and decision-making stages of the purchase path.
Brands and developers are nearby, and these large technology companies are building applications for these devices. Brands in media, entertainment, retail, travel, banking, local, CPG and many other industries have built voice applications for Alexa.
Consumers are satisfied with the interaction and highly recommend the equipment
1. Alexa’s behavior is changing – consumers frequently use devices and often rely on them
2. Consumers are surprised by the ease of use, accuracy and functionality of the device
3. Opportunity to increase awareness of third-party skills
With the growth of voice assistants as a sales channel, companies need to increase their knowledge of how voice assistants can be used for shopping, and what they mean to customers in the future (Zimerman, 2012). According to the predictions of some market research experts, consulting companies and industry experts, despite the voice technology shopping will grow rapidly in the future. They all say that the voice of the future will affect consumers' shopping behavior, but they are not sure how and where consumers are in the...