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Case Study Analysis 1
Running Head: CASE STUDY ANALYSIS
Case Study Analysis
Name
Institution
Case Study Analysis 2
Background
There is a huge competition between MTV Networks Asia and Channel V over the Asian
market. These two companies that have invested heavily in the region thus, increasing their
distribution networks all over the Asia continent. In 1999 the tough completion degenerated into
a personal war of words between the heads of each channel. They alleged each other of
misrepresenting viewer figures. So far, Channel V has lower operating costs and is set to recover
the investments they made in the region very soon. On the other hand, MTV appears to be
having an upper hand in terms of attracting and retaining advertisers.
SWOT Analysis
MTV strengths lies in its structuring, it is based on three divisions MTV India, MTV
Mandarin that broadcasts to Hong Kong, Mainland China and Taiwan and MTV Asia that covers
Indonesia, The Philippines and Singapore. All the three divisions rely on a 24 hour mix of
partnerships with local stations and satellite transmission to distribute their products. On the
other hand Channel V continues...