Read the article -A Guide to Social Media Listening for Your Business(Enlaces a un sitio externo.). Also can be found in the Assignment folder. Choose a product - it can be any product that has an...

• Read the article -A Guide to Social Media Listening for Your Business(Enlaces a un sitio externo.). Also can be found in the Assignment folder.


• Choose a product - it can be any product that has an Internet presence.


• Research your product to discover key words and phrases. You will use these key words and phrases to write a short paper. The key words and phrases you will need to identifymust include ALL five of the following
  criteria:
  

1. 
   The product name + 3 misspellings of the product name/brand you selected


2. 
   Three competitors of the product you selected


3. 
   One slogan for the company that owns the product name you selected


4. 
   The CEO or President of the company


5. 
   A recent campaign name, hashtag or keyword used by the product/brand.

Step 2:

In a Word Document provide the following information (minimum of 150 words):

1. Describe what social media listening is and why it is important for a business to have a social media listening strategy.


2. Present your recommendations for keywords and phrases (1-5 above) that you want to monitor.
   
   
   1. Provide your product name and a description of your product. Provide 3 misspellings of the product name/brand you selected
   
   
   2. Provide the name of three competitors of the product you selected.
   
   
   3. Provide one of the slogans used by the company that owns the product/brand you selected.
   
   
   4. Provide the name and brief background of the CEO or President of the company.
   
   
   5. Provide an example of a recent campaign name, hashtag or keyword used by the product/brand as part of their web and social media presence.