Read case and write a 5 to 6 page assessment on Apple based on the discussion below:Write a...

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Read case and write a 5 to 6 page assessment on Apple based on the discussion below: Write a strategic assessmentthat will enable Apple to improve its position in the computer and mobile phone...

Read case and write a 5 to 6 page assessment on Apple based on the discussion below:

Write a strategic assessmentthat will enable Apple to improve its position in the computer and mobile phone industries, maintain its leadership position in the digital music player industry and achieve rapid success in the tablet computer market.

You should assess the computer, mobile phone, and personal media player

industries
.

You should also assess Apple’s competitive strength in key product categories and analyze its recent financial performance.

Finally, this assessmentshould offer specific, actionable recommendations that will allow Apple to improve its position in the computer, mobile phone industries, maintain its leadership position in the personal media player industry, and ensure success in the market for tablet computers.

Your assessment should be well supported with arguments and justifications for each recommendation. Include whatever supporting charts, tables or exhibits you deem useful.

Analytical concepts/tools youMust
useinclude (1) a competitive strength analysis, (2) Michael Porter’s Five Forces Analysis for the various industries (computer, mobile phone, personal media player, and the tablet computer market), as well as (3) selected financial statistics and ratios for Apple, Inc., 2006-2011.
All of these concepts are in the text.

APA 6th ed is the required format for this assignment.

You'll need to use research the status of Apple today.

Document Preview:

o l> en m John E. Gamble Lou Marino The University of Alabama University of South Alabama espite the effects of ongoing poor eco- Analysts were also concerned with the gen- nomic conditions in the United States, eral decline in iPod unit sales and worried that Apple Inc. celebrated record quarterly Apple might have to struggle to sustain its growth in the smartphone market. The iPod had been revenues and unit sales of computers during its important in the company's resurgence in the past third quarter of 2010. In addition, the company's newly released iPad tablet computer had sold decade, but sustained growth in iPhone sales were 3.3 million units between its April 3, 2010, launch critical to the company's financial performance, and the June 26, 2010, quarter end. The company since iPhone sales accounted for $5.33 billion also sold 8.4 million iPhones during the quarter. of the company's third-quarter 2010 revenues of $15.7 billion. Research in Motion (RIM) had Most of the smartphone units sold during the third quarter of 2010 were iPhone 3GS models been known for innovative smartphones since it since the new iPhone 4 launched only four days introduced the BlackBerry in 1999, but Google's prior to the close of the quarter. Although there development of the Android operating system for had been some criticism of the antenna design of smartphones had allowed HTC, LG, Nokia, and the iPhone 4, more than 3 million iPhone 4 units Samsung to introduce smartphones that matched had been purchased by July 16, 2010, with only many of the iPhone's best features. In addition, 1.7 percent being returned by dissatisfied custom- Microsoft's Windows Mobile 7 operating system, ers. By comparison, the iPhone 3GS had a 6 per- planned for a late-201O launch, was expected to cent return rate. surpass some of the capabilities of the iPhone Apple's chief operating officer, Tim Cook, operating system. Google was also a growing commented to the Wall Street Journal that the threat to...

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Answered Same DayDec 22, 2021

David · Accepted Answer

RUNNING HEAD: APPLE INC 2010                                                                                           1
Apple Inc. 2010 
APPLE INC 2010                                                                                                                       2
Apple Inc 2010 
Introduction 
Apple Inc, is an American multinational organization which has a diversified portfolio 
and deals with manufacturing, designing and marketing computers, computer software and 
different consumer electronics which includes iPhone, iPad etc. The company has been listed in 
NASDAQ exchange under „AAPL‟ ticker symbol and is been headed by Mr. Bill Campbell. The 
present CEO of Apple Inc. is Mr. Tim Cook, the former CEO of the company who is considered 
as the innovator and the soul of the company who has helped in building differentiated products 
across the market. 
The company works strongly on innovation and technology, so as to have a competitive 
edge in the market, with a strong focus on innovation, the company is able to makes 
differentiated products which makes Apple Inc. one of the most successful company. 
Strategic Intent: 
“Strategic intent usually incorporates stretch targets, which force companies to compete 
in innovative ways. In this McKinsey Award–winning article, Hamel and Prahalad describe four 
techniques that Japanese companies use: building layers of advantage, searching for “loose 
bricks,” changing the terms of engagement, and competing through collaboration” (Hamel and 
Prahlad, 1990). 
The strategic intent of Apple Inc. strongly focuses on being a leader in the technology 
world.  Apple Inc. gives a strong focus to its technology, innovation and human resource, as 
according to them the company can survive and have a competitive edge only when it has a 
competitive advantage by focusing on these strategies.  
Technology, Knowledge and Innovation: 
APPLE INC 2010                                                                                                                       3
Apple being a technological company is focused on innovation. Innovation is one of the 
building blocks of the company on which the company moves. The company innovates in 
designing its products through different technologies. Apple believes in innovation and focused 
on delivering differentiated products to its customers. With innovation and technology, it is able 
to produce advanced products. With the new technological advancement, company is able to 
focus on customization of products, thus creating differentiation. (Porter, 1985) It has focused 
and organized huge investments on Research and development as that plays a very important role 
in the growth and development of the company. It helps in gaining competitive edge. Taking an 
example to Ipod and Ipad of Apple Inc. these are the two products that has been build on 
technology, knowledge and innovation. With the increasing move in the entertainment sector and 
development of technology and innovation, Apple Ipod has made a mark and stand in the 
entertainment sector. It has changed the way that people listen music. Apple Ipod has been 
termed as „Entertainment Anywhere‟ product. Ipod is available to the customers at different price 
ranges and designs and different features. Like Ipod Nano, Ipod Shuffle, Ipod classic and Ipod 
Touch with different memory size ranging from 4GB to 64GB.  
Research and Development:  
Apple Inc. has been marked for innovation and technology, it spends huge amount in 
research and development and focuses on introducing new innovative products, its differentiation 
strategy leads the way and helps in gaining competitive advantage. 
Management:  
Apple focuses on research and development for which it focuses on training and 
development of its employees and a continuous focus on innovation helps in introducing new 
products in the market. 
APPLE INC 2010                                                                                                                       4
Technology:  
Apple being one of the biggest information sector giant focuses on  technology so as to 
have an added advantage and improved productivity. The management focuses on technology 
which enables them to come up with new innovative products, with the technology adaption it 
has introduced new ranges of Apple ipod. 
Competitor Analysis: 
Apple Inc. works under high competitive environment, some of the major competitors of 
Apple Inc. in personal computer segment are Dell, Compaq, Toshiba and Sony. Many companies 
are coming up with innovative digital music players or consumer electronics who are giving 
tough competition to Apple Inc, main being Sony, creative, iriver, Nokia, Sony etc. Apple Inc. 
owns 10.6% of market share of personal computer segment in the US market. According to the 
Eric Ogg, 2010,  Dell has 23.1% market share whereas HP has 24.3% market share. Acer and 
Toshiba are placed at fifth place in the personal computer segment. Windows is also one of the 
major competitor of Apple as it is also the company which focuses on video content and gives 
competition to iTunes. As, per the video content market some of the major competitors of Apple 
are Bit torrent, Windows, and Google as these are the companies which strongly focuses on 
delivering video content to its users.

Read case and write a 5 to 6 page assessment on Apple based on the discussion below: Write a strategic assessmentthat will enable Apple to improve its position in the computer and mobile phone...

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