Read article and answer questions, thanks!Read the following article. It discusses the critical...

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Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits “Value” - is a very important third way to consider the fundamental issue: What motivates customers to buy and appreciate your product? After reading the article, answer the following considering the paint market where noted: 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described. 3. Sometimes a feature communicates a benefit. What benefits were communicated by the feature “Fluoride Toothpaste” in Crest Toothpaste advertising in the 1950s. (Example: https://www.youtube.com/watch?v=KxmjKdtWljU). Also see: https://crest.com/en-us/oral-care-tips/toothpaste/history-toothpaste 4. Tech companies too often focus on features and not benefits. Find 2 features which are emphasized by TV manufacturers (like LG, Samsung, Sony, etc...) which DO NOT communicate any serious benefit for you. Discuss why that is. 5. Consider value in from painting. Please describe four (4) ways a homeowner finds emotional value in painting a room or in the finished and repainted room. What features of PAINT are key to delivering each emotional value?

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Sudarshan · Accepted Answer

Read the following article. It discusses the critical marketing difference between features and
benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits
“Value” - is a very important third way to consider the fundamental issue: 
What motivates customers to buy and appreciate your product?
There are various factors that motivates customers to buy a product for two reasons either logical or emotional reasons so by understanding the feelings emotions,thoughts values and beliefs and at the same time ,it is equally important to showcase the trust and transparency for the products that companies are dealing in so that customers can feel connected with the associated product
After reading the article, answer the following considering the paint market where noted:
1. In your own words, describe the difference between a feature of a product and the benefit which
a customer gets from a product.
Features are something that describe the technical and descriptive aspect of a product where as benefits are something which clearly states that why the associated features of a product matters for customers and also to check how those features matters to customers.In summary feature describes what and benefit describes why ,this is one of the major difference that is associated with a particular product
2. Considering paint used by a homeowner:
1. Please describe 4 paint features you have found from looking at paint websites.
1.Durability
2.Resistance against chemical benefits
3.Decorative
4.Easy Application
2. Please describe three benefits which are delivered by one of, or a combination of the
features you described.

Read the following article. It discusses the critical marketing difference between features and benefits of a product....

Answer To: Read the following article. It discusses the critical marketing difference between features and...

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