ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 3 MGT801 – Managing Service Relationships Assessment 2 Individual Assignment – Written Report Assignment Instructions...

MANAGING SERVICE RELATIONSHIPS
MANAGING SERVICE RELATIONSHIPS
Executive Summary
The aim of this report study is to gain an understanding of the role, scope and management of the service relationship existing within the economies of a different nation. For the present report, Staywell group is chosen for analysing service company's few aspects. The study have included key strategic issues that impacts on the relative performance of the company. The Staywell Group now provides more security and safety in their operations and emphasises immensely on stakeholder’s satisfaction. Through the help of strategic alliances, the company Staywell Group is able to do smart business in a market of immense competition. With the improvement in technology and product development, the company is enjoying great success in their business, and they hope to continue it as long as possible. Finally recommendations are provided to improve the strategic relationship within a service company.
Table of Contents
1. Introduction    3
2. Characteristics of the nominated company    3
3. Assessing the relationships with key stakeholders    4
4. Determining the key strategic issues that have impacted on the relative success/failure of the company. Assessing the external environment and the customer portfolio.    6
6. Conclusion    9
7. Recommendations    10
References    11
1. Introduction
The prime aim of this report study is to demonstrate advanced knowledge and understanding of the role and scope of the service relationship existing within the economies of a different nation. There are service relationship functions which contribute to sustaining and creating competitive advantages within the organisation by maintaining an effective relationship with stakeholders. For the present report, Staywell group is chosen for analysing service company's few aspects. The study will include a brief description of the characteristics of the nominated company and also assess the relationship with their stakeholders. Further, the key strategic issues that are going to impact on the relative performance of the company will be determined and the external environment will be assessed as well. Finally, the company's personnel management and its performance will be discussed followed by recommendations to improve the strategic relationship of the chosen service company.
2. Characteristics of the nominated company
The Staywell hospitality group is one of the largest hotel management organisation in the Pacific Asia region. The Prince Hotels Inc. is the parent company of the Staywell group, and together they provide a wide range of hotel options like luxury hotels, boutique hotels and different other types of hotel room services around the world. It already has more than 70 running and successful hotels in different parts of the world. The combination of The Prince Hotels and The Staywell's have led to a number of small brands such as The Prince, Grand Prince Hotel, Park Regis, prince hotels, Leisure Inns, Leisure Inn Plus, Smart Inn and some others providing accommodation to not only the rich and wealthy class but also to the middle class of the world (Law, Buhalis & Cobanoglu, 2014). Now they are planning to expand over the business and startup for about 250 hotels in the near future. Among the 250 hotels 150 of them will be of the Prince Hotel Inc. and the remaining will be of the Staywell Hospitality group and this expansion will take place in different parts of the world starting from New Zealand, Asia, Japan to the Middle East, Europe and the United States.
At the present moment, The Prince Hotels is running almost 50 hotels, ten resorts for skiing and more than 30 golf courses. While the Staywell group is running about 24 hotels and plans to open up ten more hotels within the next one year. Apart from these hotels the Staywell group also has tie-ups with other brands such as the Manhattan Hotel groups in China comprising of 19 hotels and Cristal Group in the Middle East comprising of 11 hotels (Madera et al. 2017). Therefore for knowing about the different aspects of their various subsidiary brands and their characteristics the following points are mentioned in detail:
Grand Prince Hotel: It is a collaborative effort of both the prince hotels and the Staywell group, and it provides the ultimate luxury experience to their guests. The services provided in this hotel is truly world-class, and the guests here are generally the affluent class of the society.
Park Regis: It is basically an upscale brand providing quality accommodation to the guests along with the modern amenities, seriously innovative technologies and top class services. The place offers the perfect blend of technology with an aristocracy.
Leisure Inn plus: It is a uniquely designed and integrated technology for a non-traditional hotel experience. These hotels provide luxury with abstract room décor that is expressed through pop colours in the walls, unique furniture and innovative technologies.
Leisure Inn: This brand is mainly put forward keeping in mind the needs and demands of the mid-range clients' mainly in Australia and around the world. These rooms provide comfortable accommodation along with the basic modern amenities and also with the friendly and welcoming staffs. These are ideal for the business as well as leisure travellers (Manhas & Tukamushaba, 2015). It is therefore evident that the Staywell hospitality group is the global brand that is changing the staying experience of the travellers.
3. Assessing the relationships with key stakeholders
In the hospitality industry, there is always huge competition between tour operators and other tourist service providers as one of the most significant jobs for the Staywell Group is to produce tourism products which are fruitful and lucrative for both the consumer and the company itself. Most of the travel and hospitality related products are supplied by their suppliers, therefore having a good relationship between all the stakeholders in the Staywell Group is very important. Recent studies prove that good communication with all the partners in a company provides lucrative business and improved quality of the products manufactured (Peppers & Rogers, 2016). Good communication between all the stakeholders does lead to the company reaching new heights in success and provide satisfying services to their consumers. Mentioned below, are a couple of guidelines which can be used as a framework to assess how good a relationship is maintained between an organisation and its shareholders.
The relationship between the owners
A big organisation such as the Staywell Group has its board of directors, and a good relationship between them is necessary to create newer and more lucrative ideas which would further progress the reputation of the company. It is the owner's duty to look after all of the business and how it is running including the relationship between every stakeholder involved with the company (Phillips & Moutinho, 2014). It's their job to make sure that every aspect of the company is functioning...